Sales Executive – Drinks (On-Trade)

White Recruitment Construction; Newcastle upon Tyne; On-site; GBP 35,000; Full time

Job summary

A leading recruitment firm is seeking a target-driven Drinks Sales Executive based in Newcastle. You will drive new business across various hospitality venues in the North East. Candidates should have a strong background in on-trade drinks sales, build long-term relationships, and possess excellent communication skills. The role offers a competitive salary of £35,000, bonuses, a company car, and various benefits aimed at promoting staff wellbeing and career growth.

Benefits

Generous bonus scheme

Company car

Pension scheme

Wellbeing benefits

Retail discounts

Cycle to work scheme

Career progression opportunities

Qualifications

• Proven experience in on‑trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Newcastle.
• Develop tailored sales strategies to meet targets.
• Build strong relationships with key decision‑makers in hospitality venues.

Skills

Relationship building

Sales strategy development

Communication skills

Negotiation skills

Presentation skills

Self-motivated

Job description

Drinks Sales Executive (On-Trade)

Newcastle (Field-based)

£35,000 per annum

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on‑trade sales across the North East. You’ll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What’s on Offer

• Competitive salary of £35,000.
• Generous bonus scheme.
• Company car.
• Pension scheme.
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team.

Interested? Apply now with an up-to-date CV to be considered for this exciting Sales Executive opportunity.

Ready to join a growing team? Submit your CV today.