Sales Executive

WR Logistics; Shrewsbury; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager / Business Development Manager to oversee the Berkshire region. This role involves driving sales growth, managing an existing client portfolio in the hospitality sector, and building strong relationships with key clients. An ideal candidate will have a proven track record in sales within the drinks industry. The position offers a competitive salary up to £45,000 plus bonuses and benefits, with field-based responsibilities requiring regional travel.

Benefits

Bonus

Car Allowance

Benefits

Qualifications

• Proven track record in sales, ideally within drinks.

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision-makers.
• Promote our extensive drinks portfolio and introduce new products to market.
• Work closely with internal teams to ensure excellent customer service and fulfilment.
• Attend industry events, tastings, and brand activations where required.

Skills

Sales experience

Relationship building

Client management

Business development

Job description

Job Description

Sales Manager / Business Development Manager - Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to £45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, ...