Sales Executive

WR Logistics; Lancashire; On-site; GBP 32,000 - 38,000; Full time

Job summary

A leading wholesaler in the United Kingdom is seeking a passionate Drinks Sales Executive to drive business growth across Lancashire’s on-trade sector. You will identify new business opportunities and develop tailored sales strategies. The ideal candidate has proven experience in drinks sales, strong relationship-building skills, and a knack for exceeding targets. With a competitive salary of up to £38,000, this role offers generous bonuses and career progression within a supportive team environment.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Staff benefits scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales within Lancashire/Manchester.
• Track record of winning new business.
• Self-motivated and target-driven.

Responsibilities

• Identify and win new business opportunities in on-trade sector.
• Develop sales strategies to increase brand visibility.
• Build relationships with key hospitality decision-makers.

Skills

On-trade drinks sales

Relationship building

Sales strategy development

Communication skills

Negotiation skills

Job description

Drinks Sales Executive (On-Trade)

Lancashire (Field-based)

Up to 38,000 per annum

On-trade Beverage Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a leading wholesaler specialising in on-trade sales across Lancashire. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Lancashire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales within the Lancashire/ Manchester areas
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of up to 38,000 per annum
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.