Sales Director (US/UK)

Commodore Corporation; United Kingdom; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading electronics firm in the UK is seeking a Sales Director to build and lead their sales function. The role focuses on retail partnerships and direct-to-consumer sales, with responsibilities including developing retail strategies, managing sales pipelines, and ensuring optimization of digital storefronts. The ideal candidate will have 8-12+ years of experience in sales, particularly in consumer hardware, and must possess excellent negotiation and communication skills. This is an opportunity to help shape the future of a revered brand.

Qualifications

• 8-12+ years of sales experience with a focus on consumer hardware.
• Strong relationships with major retailers and distributors.
• Proven ability to develop sales strategies and processes.

Responsibilities

• Develop retail strategies and manage partnerships.
• Build national and international sales pipelines.
• Implement a CRM system for scalable sales processes.

Skills

Retail partnerships

Negotiation skills

Sales forecasting

CRM implementation

Communication

Job description

About Commodore International Corporation

Commodore is a digital oasis for modern life — a place where technology feels simple, fun, and human again. No algorithms. No ads. Just play. We’re bringing back one of the most iconic names in computing with a modern twist rooted in Retro Futurism. Our flagship product, the Commodore 64 Ultimate, reimagines the world’s best‑selling computer with today’s conveniences — more RAM, USB, HDMI — while remaining compatible with thousands of classic titles and original peripherals. New experiences and games are already in active development.

Originally founded in 1958 by Jack Tramiel, Commodore changed the world with the belief in “computers for the masses, not the classes.” Today, we’re continuing that mission by building thoughtful, joyful technology that stands apart from today’s noisy, intrusive digital world. As we return, we’re doing so hand‑in‑hand with the passionate global community that kept the legacy alive for decades.

Join us as we blend nostalgia, innovation, and craftsmanship to create technology worth feeling something about.

About The Role

The Sales Director will build and lead Commodore’s sales function with a primary focus on retail partnerships and channel distribution, while also overseeing the growth of direct‑to‑consumer (D2C) online sales. This role is responsible for developing retail strategies, driving sell‑in and sell‑through, managing pipeline development, and ensuring our digital storefronts are optimized for revenue, forecasting accuracy, and alignment with marketing efforts.

As Commodore expands, the Sales Director will help position the company for additional revenue opportunities — including D2C growth, software offerings, commercial/industrial accounts, and the education sector — ensuring sales strategies evolve alongside our product roadmap.

What You’ll Do

• Retail Partnerships (Primary Focus)
• Identify, pursue, and secure partnerships with major retailers, specialty stores, and regional distributors.
• Develop category strategies, in‑store placements, and co‑marketing campaigns with retail partners.
• Collaborate with CEO to move forward existing discussions.
• Negotiate retail terms (pricing, margins, MDF/co‑op, return policies, forecasting expectations).
• Manage retail lifecycle: onboarding, sell‑in, sell‑through, promotions, replenishment, and channel‑specific product strategies.
• B2B & Strategic Sales (Secondary Focus)
• Support commercial partnerships, licensing discussions, and distribution deals outside of traditional retail.
• Identify opportunities for enterprise/commercial applications where relevant.
• Assist with global distribution partnerships, regional wholesalers, and specialty channels.
• Sales Strategy & Execution
• Build and own the retail‑focused go‑to‑market strategy for product launches.
• Develop the national and international sales pipeline across priority markets.
• Collaborate with Marketing on channel marketing initiatives and launch campaigns.
• Forecasting & Reporting
• Produce accurate retail sales forecasts and partner with Operations for demand planning.
• Create dashboards and sales reports for leadership visibility.
• Track sell‑through performance, inventory risk, and promotional impacts.
• Cross‑Functional Collaboration
• Partner with Product to align features, packaging, and assortments to retailer needs.
• Work with Marketing on channel campaigns, product storytelling, and retail‑ready content.
• Collaborate with Operations and Logistics on inventory planning and retail fulfillment.
• Coordinate with Finance on pricing models, margins, and revenue targets.
• Sales Infrastructure Development
• Implement a CRM system and build scalable processes for account management.
• Establish frameworks for retail account planning, sales forecasting, and partner communication.
• Recommend long‑term sales team structure (e.g., account managers, channel specialists).

Qualifications

• Deep familiarity with classic Commodore systems is a significant advantage for this role.
• 8–12+ years of sales experience, including at least 3–5 years owning retail partnerships or channel sales for consumer hardware/electronics.
• Proven success onboarding and managing national or regional retailers (e.g., Best Buy, Micro Center, Target, FNAC, MediaMarkt, specialty gaming stores).
• Strong experience with distributor relationships and retail channel economics.
• Demonstrated ability to build sales processes and pipeline strategies from scratch.
• Startup or high‑growth company experience.
• Strong negotiator with comfort navigating complex retail terms and forecasting.
• Excellent communication, relationship‑building, and cross‑functional alignment skills.
• Willingness and ability to travel for partner meetings, market visits, and industry events (estimated 20–30% depending on launch cycles and retail requirements).

Preferred Experience

• Experience in gaming, consumer tech, retro computing, or lifestyle hardware.
• International retail experience (UK/EU/US).
• Experience working with merchandising, POS systems, and retail sales fundamentals.