Sales Director

Bluebird Recruitment; Greater London; Hybrid; GBP 130,000 - 220,000; Full time

Job summary

A leading B2B SaaS company is seeking a Sales Director for New Business to oversee growth in the UK and Emerging Markets. The role requires extensive experience in B2B SaaS sales, management of account executives (AEs), and a hands-on leadership approach. With a salary range between £130K and £220K OTE, this position emphasizes the importance of strong operational execution and team development in a hybrid work environment.

Benefits

Standard ConnectWise benefits

Qualifications

• 23 years managing AEs.
• Background in B2B SaaS sales.
• Track record as top-performing IC prior to management.
• Experience in IT channel / MSP / cybersecurity space.
• Demonstrated coaching ability and team development.
• Strong operational execution and accountability.
• Experience with SMB / MM sales cycles.
• Hands-on leadership style to drive turnaround and growth.

Responsibilities

• Lead a junior team under direct leadership.
• Focus on SMB / MM in the UKI and emerging markets.
• Drive pipeline through inbound and self-generated leads.
• Grow commercial structure across multiple regions.

Skills

Business Development

Sales Experience

Direct Sales

Marketing

SAAS

Management Experience

Sales Management

Enterprise Sales

Negotiation

Education

Director-level experience

Tools

Salesforce

Job description

Overview

Company: ConnectWise

Role: Sales Director New Business (UKI & Emerging Markets)

Location: Remote UK or Ireland preferred

Language: English

WFH policy: Hybrid 3 days per week in office

Industry & Product

Industry: B2B SaaS / IT Channel / Cybersecurity

Product: Business management unified monitoring cybersecurity and data protection for IT solution providers

Team & Role Context

Size and functions of local team: 89 AEs under direct leadership; junior profile team with planned headcount expansion

Role description (which vertical buyer persona deal sizes deal cycles Ent / MM / SMB leads etc): AE Full-cycle sales leader role focused on SMB / MM in the UKI and emerging markets.

Opportunity & GTM

Average deal size: 12K ACV (MRR-led) with deals scaling to 150K-200K

Land-and-expand model; ACVs grow over time with cross-sell

Primarily inbound and self-generated pipeline

Selling to MSPs and internal IT buyers

Future GTM expansion includes enterprise / internal IT and strategic accounts

Leadership & Reporting

Leading a junior team (mostly hired in last 18 months)

Direct report to VP Sales

Unique About the Company

• Proven internal mobility (e.g. Sam Callaghan's career path)
• Recession-resilient with consistent YoY growth
• Long employee tenure (8 years)
• High focus on EMEA investment and team scaling

Growth Perspective

Director-level remit for current managers looking to scale impact; high visibility across EMEA GTM org; opportunity to help define commercial structure across multiple regions

Must Haves

• 23 years managing AEs
• Background in B2B SaaS sales
• Track record as top-performing IC prior to management
• Experience in IT channel / MSP / cybersecurity space
• Demonstrated coaching ability and team development
• Strong operational execution and accountability
• Experience with SMB / MM sales cycles
• Hands-on leadership style to drive turnaround and growth

Nice to Have

• Exposure to UKI and emerging markets
• Experience scaling new business or turnaround teams
• Familiarity with ConnectWise competitors or tools

Salary, Benefits & Hiring

Salary range & secondary benefits: Base 130K OTE 220K (approx. 90K variable); Standard ConnectWise benefits

Hiring Process

1. Screening call with Sam Callaghan
2. Panel interview
3. Final interview with team

How to Introduce a Candidate

email Sam Callaghan

Experience & Requirements

Required Experience: Director

Employment Type: Full Time

Experience: years

Vacancy: 1

Key Skills

Business Development,Sales Experience,Direct Sales,Marketing,SAAS,Hotel Experience,Management Experience,Revenue Management,Salesforce,Sales Management,Enterprise Sales,negotiation