Sales Development Representative

Boku; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global payment solutions company is seeking its first Sales Development Representative to help build a new function. This role involves identifying and qualifying potential merchants through data-driven research. The ideal candidate will have 1-3 years of experience in payments or fintech, strong analytical and communication skills, and a proactive approach. Competitive salary with opportunities for career progression in a collaborative workplace.

Benefits

Competitive base salary plus commission

Training and mentorship

Access to best-in-class tools

Qualifications

• 1-3 years of experience in payments, fintech, or SaaS sales development.
• Strong analytical mindset with the ability to interpret data and market signals.
• Excellent written and verbal communication skills with a consultative approach.

Responsibilities

• Identify and prioritise target merchants through market analysis.
• Qualify inbound leads based on commercial criteria.
• Conduct structured discovery conversations for customer insights.

Skills

Analytical mindset

Communication skills

Familiarity with payments ecosystem

Self-motivated

Organised

Education

Bachelor's degree

Tools

Salesforce

Pipedrive

LinkedIn Sales Navigator

Job description

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.

Role Overview

We are hiring our first Sales Development Representative (SDR) to help build and shape a new function at Boku. This role combines commercial curiosity with analytical rigour - ideal for someone who enjoys research, market mapping, and turning insights into opportunities.

The SDR will focus on identifying and qualifying potential merchants through data-driven research and structured engagement, supporting both inbound and targeted outbound activity. This role is centred on strategic prospecting, analysis, and precision outreach to ensure quality pipeline creation for our sales teams.

Over time, this role will evolve into a broader function with additional hires, offering clear growth and leadership opportunities.

Key Responsibilities

• Identify and prioritise target merchants through market analysis, segmentation, and research.
• Qualify inbound leads and assess fit based on commercial criteria, industry trends, and strategic value.
• Conduct structured discovery conversations to understand payment challenges and opportunities.
• Collaborate closely with Sales and Marketing to translate campaign data into actionable insights and outreach plans.
• Track and optimise lead generation and conversion metrics using Pipedrive and LinkedIn Sales Navigator.
• Maintain accurate and detailed records of interactions, ensuring data-driven decision-making.
• Meet and exceed monthly KPIs focused on lead quality, meetings booked, and pipeline contribution.

Requirements

• 1-3 years of experience in payments, fintech, or SaaS sales development.
• Strong analytical mindset with the ability to interpret data and market signals.
• Familiarity with the payments ecosystem and merchant needs preferred.
• Excellent written and verbal communication skills with a consultative approach.
• Comfortable using CRM and prospecting tools (Salesforce/Pipedrive, LinkedIn Sales Navigator).
• Self-motivated, organised, and collaborative with strong attention to detail.
• Bachelor’s degree preferred but not required.

What We Offer

• Opportunity to be the first SDR hire and help shape the function as it grows.
• Competitive base salary plus commission.
• Training, mentorship, and clear career progression.
• Access to best-in-class tools (Sales Nav, Pipedrive, analytics platforms).
• A collaborative, innovative, and truly global workplace.