Sales Development Representative

Brook Green Supply Ltd; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

An independent B2B energy supplier is seeking a Lead Generation Agent to drive business growth by identifying new opportunities, developing compelling value propositions, and engaging directly with potential clients in the UK energy market. This role offers flexibility with office and remote work, 25 days annual leave, private health care, and a pension scheme. Ideal candidates have a strong sales background and excellent communication skills, and they will receive training to succeed in this dynamic industry.

Benefits

25 days annual leave plus Bank Holidays

Flexible working arrangements

Private health care

Company pension scheme

Life and medical insurance

Employee Assistance Programme

Cycle to Work scheme

Family-friendly policies

Recruit and Reward scheme

Access to Perkbox benefits platform

Qualifications

• Proven track record in B2B sales and lead generation.
• Some knowledge of the UK energy markets is preferable but not essential.
• Ability to develop compelling value propositions tailored to customer needs.

Responsibilities

• Identify and engage directly with potential clients for electricity and gas.
• Lead the sales cycle and warm leads for the sales team.
• Create and manage a sales pipeline for inbound and outbound sales.
• Research new business opportunities and develop growth strategies.
• Collaborate with the team to increase sales conversion.

Skills

Proven track record in B2B sales

Strong written and verbal communication skills

Entrepreneurial mindset

Adaptable and customer-centric

Solutions & analytical skillset

Excellent interpersonal skills

Job description

Responsibilities

• Identify and engage directly with potential clients encompassing both electricity and gas customers.
• Lead the beginning of the sales cycle – engaging customers and warming leads for our Direct Sales Team.
• Build long‑term relationships with customers.
• Take initiative to drive prospects through the pipeline, converting them into leads passed over to our sales team.
• Arrange business meetings with prospective clients to promote Brook Green Supply’s (BGS) products and services.
• Receive and convert inbound enquiries into booked meetings and leads with our Direct Sales Team.
• Retrieve service level agreement information to help the sales team call and close.
• Ensure efficient, accurate, and professional information pitch to our potential customers.
• Use internal resources provided by the business to help land essential KPI’s and drive new business growth.
• Collaborate with the wider team to help increase sales conversion.
• Create and manage a target market sales pipeline, combining both inbound and outbound sales.
• Research and identify new business opportunities, including emerging markets, growth areas, and partnerships.
• Develop a growth strategy focused on both financial gain and customer satisfaction.
• Help plan and execute targeted sales campaigns.
• Prospect well and efficiently to help drive new business.

  Proven track record in B2B sales and success in the lead generation space.

• Some knowledge and understanding of the UK energy markets is preferable but not essential.
• Ability to develop and deliver compelling value propositions tailored to customer needs.
• Excellent interpersonal skills – confident, credible, and persuasive, with the ability to build trust and influence stakeholders.
• Entrepreneurial mindset with a drive to add significant value to the BGS business.
• Strong written and verbal communication skills.
• Solutions & analytical skillset to help build our prospecting process.
• Adaptable, innovative, and customer‑centric, thriving in a fast‑paced, target‑driven environment.
• High attention to detail while managing multiple customers and competing deadlines.
• Comfortable taking ownership, proposing improvements, and influencing internal stakeholders toward strategic directions and process development. This is a role where you will have genuine opportunities for growth and development. You will gain hands‑on experience in data analysis, the UK energy market and gas and electricity invoicing while working in a collaborative, supportive team that values initiative and curiosity.

  Brook Green Supply (BGS) is an independent B2B energy supplier committed to providing energy supply and Net‑Zero solutions to industrial and commercial consumers.

As a Lead Generation Agent, you’ll be at the forefront of expanding our direct commercial client base. You will identify new opportunities, develop compelling value propositions, and be contacting some of the largest energy users in the UK space to help them with their procurement requirements.

You will have the flexibility to balance office and remote work, and you will be part of a business that trusts its people and rewards contribution.

Benefits

• 25 days annual leave plus Bank Holidays
• Flexible working arrangements
• Private health care
• Company pension scheme
• Life and medical insurance, eyecare scheme
• Employee Assistance Programme
• Cycle to Work scheme
• Family‑friendly policies
• Recruit and Reward scheme
• Access to Perkbox benefits platform

A note from us – Even if you don’t tick every box, we would still love to hear from you. If you are detail‑oriented, analytical, and motivated to grow your career in the energy industry, we will give you the training and support to succeed. Brook Green Supply is committed to ensuring equal opportunities, fairness, dignity, and respect for all employees and applicants. Diversity makes us stronger, and we welcome applicants from all backgrounds.