Ruminant Sales Specialist (Dairy/Beef/Sheep) – West Midlands (Shropshire / Oswestry) - Competit[...]

Agricultural Recruitment Specialists Ltd; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A well-established UK feed manufacturer is seeking a Ruminant Sales Specialist to develop sales across the West Midlands. The ideal candidate will have proven experience in ruminant sales or a strong farming background. Responsibilities include providing rationing advice, engaging with farmers, and driving sales growth. This position offers a competitive salary, performance-related bonus, company vehicle, and additional benefits.

Benefits

Company vehicle

Performance-related bonus

Pension scheme

25+ days holiday

Ongoing CPD in nutrition

Qualifications

• Proven experience in ruminant field sales or strong practical farming background.
• Confident discussing feed conversion, fertility, and health KPIs.
• Competent in presenting data-driven business cases.

Responsibilities

• Plan and execute territory plans with farm visits.
• Deliver rationing support and implement diet changes.
• Sell the full ruminant feed portfolio.

Skills

Ruminant field sales experience

Knowledge of TMR and forage quality

Proficient in rationing software

Strong territory planning

Effective communication skills

Job description

Overview

Ruminant Sales Specialist (Dairy/Beef/Sheep) – West Midlands (Shropshire / Oswestry) - Competitive Salary + Bonus + Vehicle

The Job: We are seeking an ambitious and technically minded Ruminant Sales Specialist to develop and grow a sales patch across [insert region: e.g., North & West England / Wales Borders]. You will work directly with dairy, beef, and sheep farmers, providing practical rationing advice, forage sampling, and on-farm diagnostics to support yield, daily liveweight gain, and feed efficiency. This role requires someone who can combine technical expertise with commercial drive — building trusted farmer relationships, converting value into sales, and ensuring consistent growth in margin and volume.

Responsibilities

• Planning and executing a territory plan with farm visits, prospecting, and account growth
• Delivering rationing support (forage analysis, dry matter checks, MUN trends) and implementing diet changes
• Selling the full ruminant feed portfolio, including compounds, blends, minerals, and liquids
• Running farmer meetings, seasonal campaigns, demos, and attending agricultural shows/events
• Maintaining accurate CRM records and forecasts, monitoring sales, margin, and retention KPIs
• Collaborating with technical, customer service, and logistics teams to ensure excellent delivery and support

The Company

We are representing a long-established, family-owned UK feed manufacturer supplying both ruminant and monogastric sectors nationwide. With multiple mills and a team of in-house nutritionists, the business provides tailored diets, technical expertise, and ongoing farmer support. Their reputation is built on quality, sustainability, and strong customer relationships.

The Candidate

• Proven experience in ruminant field sales, or a strong practical farming background with a desire to transition into sales
• Confident discussing TMR, forage quality, feed conversion, MUN, fertility, and health KPIs
• Competent in using rationing software and presenting data-driven business cases to farmers
• FAR registered (or willing to achieve), with a full UK driving licence
• Highly motivated self-starter, with strong territory planning and closing skills

Package

• Competitive base salary plus performance-related bonus/commission
• Company vehicle, laptop, and phone
• Pension scheme and 25+ days holiday
• Ongoing CPD in nutrition and on farm advisory

Please email your CV to Bradley Frost, Senior Recruitment Delivery Consultant, [e-mail].

Keep up-to-date with the latest opportunities from Agricultural Recruitment Specialists by registering on our website: www.agriRS.com and following us on LinkedIn, Instagram, Facebook and Twitter. For recruitment services in agriculture, food, horticulture, animal health and rural sectors, visit www.agriRS.com or contact our recruitment team on 01905 345 155 or on our international number: 0044 1905 345 155.