Ruminant Sales Specialist (Dairy / Beef / Sheep)

Agricultural Recruitment Specialists; West Midlands; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading agricultural recruitment agency is seeking a Ruminant Sales Specialist to develop sales across West Midlands. The ideal candidate will have field sales experience or a strong farming background, and will work closely with farmers to provide expert advice. This role offers a competitive salary, performance-related bonuses, a company vehicle, and various benefits including ongoing CPD. Please submit your CV to the recruitment consultant for consideration.

Benefits

Company vehicle

Performance-related bonus

25+ days holiday

Pension scheme

Ongoing CPD in nutrition

Qualifications

• Proven experience in ruminant field sales or strong farming background.
• Confident discussing TMR, forage quality, and health KPIs.
• FAR registered (or willing to achieve) with a full UK driving licence.

Responsibilities

• Develop and grow a sales patch working with farmers.
• Deliver rationing support and implement diet changes.
• Run campaigns, demos, and attend agricultural events.

Skills

Experience in ruminant field sales

Knowledge of TMR, forage quality

Competence with rationing software

Strong planning and closing skills

Job description

Ruminant Sales Specialist (Dairy / Beef / Sheep)

Ruminant Sales Specialist (Dairy / Beef / Sheep) – West Midlands (Shropshire / Oswestry) -Competitive Salary + Bonus + Vehicle

The Job

We are seeking an ambitious and technically minded Ruminant Sales Specialist to develop and grow a sales patch across [insert region : e.g., North & West England / Wales Borders]. You will work directly with dairy, beef, and sheep farmers, providing practical rationing advice, forage sampling, and on-farm diagnostics to support yield, daily liveweight gain, and feed efficiency.

This role requires someone who can combine technical expertise with commercial drive — building trusted farmer relationships, converting value into sales, and ensuring consistent growth in margin and volume.

Key responsibilities include

• Planning and executing a territory plan with farm visits, prospecting, and account growth
• Delivering rationing support (forage analysis, dry matter checks, MUN trends) and implementing diet changes
• Selling the full ruminant feed portfolio, including compounds, blends, minerals, and liquids
• Running farmer meetings, seasonal campaigns, demos, and attending agricultural shows / events
• Maintaining accurate CRM records and forecasts, monitoring sales, margin, and retention KPIs
• Collaborating with technical, customer service, and logistics teams to ensure excellent delivery and support

The Company

We are representing a long-established, family-owned UK feed manufacturer supplying both ruminant and monogastric sectors nationwide. With multiple mills and a team of in-house nutritionists, the business provides tailored diets, technical expertise, and ongoing farmer support. Their reputation is built on quality, sustainability, and strong customer relationships.

The Candidate

• Proven experience in ruminant field sales, or a strong practical farming background with a desire to transition into sales
• Confident discussing TMR, forage quality, feed conversion, MUN, fertility, and health KPIs
• Competent in using rationing software and presenting data-driven business cases to farmers
• FAR registered (or willing to achieve), with a full UK driving licence
• Highly motivated self-starter, with strong territory planning and closing skills

The Package

• Competitive base salary plus performance-related bonus / commission
• Company vehicle, laptop, and phone
• Pension scheme and 25+ days holiday
• Ongoing CPD in nutrition and on-farm advisory

Please email your CV to Bradley Frost, Senior Recruitment Delivery Consultant, [e-mail].

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