Regional Sales Manager - UK

Safilo; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading eyewear company is seeking a Regional Sales Manager to drive sales growth and brand development across the South of England. You will lead a sales team, execute go-to-market strategies, and enhance customer relationships to meet sales and market share targets. The ideal candidate has significant experience in commercial sales, particularly in eyewear or related industries, and proven leadership abilities.

Qualifications

• Minimum 6-7 years in a commercial field sales role, ideally in eyewear or fashion/lifestyle industries.
• At least 2 years’ experience in managing a regional sales team.
• Strong background in customer development, territory planning, and team coaching.

Responsibilities

• Own and lead the commercial development of the South England territory.
• Lead and coach the Southern field sales team.
• Execute go-to-market initiatives aligned with national strategy.
• Ensure proper order collection and adherence to commercial policies.

Skills

Strategic Thinking & Execution

Team Leadership and Coaching

Sales Acumen and Negotiation

Market Insight and Adaptability

Collaboration and Communication

Results Orientation

Technical Skills in CRM tools

Analytical and Forecasting Skills

Fluency in English

Tools

CRM tools (Compass)

MS Office

Tableau

Job description

Overview

Role Purpose: To drive sales growth and brand development across the South of England by leading, managing, and coaching the regional field sales team. The role ensures the successful execution of Safilo’s commercial strategies, drives territory performance, and strengthens customer relationships while meeting sales, profitability, and market share targets.

Responsibilities

1. Regional Sales & Business Development: Own and lead the commercial development of the South England territory, ensuring achievement of sales targets, profitability, and brand penetration. Develop and execute annual territory business plans, customer segmentation, and sales projections. Identify and convert new business opportunities, including optical and non-optical (e.g., solar) accounts. Maintain close relationships with key regional customers and act as Safilo's ambassador in the South.

2. Sales Team Leadership: Lead and coach the Southern field sales team to ensure strong performance and professionalism. Conduct regular field visits (3–4 days/week) to support team development and customer engagement. Set individual goals and track progress through ongoing feedback and reviews.

3. Go-to-Market Strategy Implementation: Execute go-to-market initiatives (product launches, brand activations, promotions) aligned with Safilo’s national strategy, localized for Southern market needs. Collaborate with Trade Marketing to optimize visibility, including merchandising tools and campaign execution across eligible accounts. Monitor sales KPIs, visit effectiveness, and customer engagement to ensure the success of commercial programs.

4. Sales Process & Operations: Ensure proper order collection and adherence to commercial policies, including credit management and customer agreements. Submit weekly forecasts and reports, highlighting key performance, opportunities, and market intelligence (e.g., competitor activity). Optimize team planning, route efficiency, and coverage of top accounts on the South territory using tools such as Compass and Tableau.

Key Competencies

• Strategic Thinking & Execution
• Team Leadership and Coaching
• Sales Acumen and Negotiation
• Market Insight and Adaptability
• Collaboration and Communication
• Results Orientation
• Technical Skills: In-depth knowledge of the eyewear sector (products, customers, competitors); strong analytical and forecasting skills; fluency in English; proficiency in CRM tools (Compass), MS Office, Tableau; excellent presentation and reporting capabilities

KPIs & Deliverables

• Achievement of sales, margin, and growth targets in Southern England
• Sales team productivity and customer coverage efficiency
• Implementation of local commercial strategies and marketing initiatives
• Accurate reporting and forecasting
• Effective project and budget execution

Qualifications & Experience

Minimum 6-7 years in a commercial field sales role, ideally in eyewear or fashion/lifestyle industries. At least 2 years’ experience in managing a regional sales team. Strong background in customer development, territory planning, and team coaching.