Regional Sales Manager

TAJ Foods Ltd; Leicester; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A leading food distribution company in Leicester is seeking a Part-Time Sales Manager to enhance its presence in the Ethnic & World Foods market. The ideal candidate will have experience in FMCG sales and strong relationships in the Leicester and Midlands regions. This flexible role offers competitive rates and the chance to work closely with an experienced Sales Director in managing existing accounts and developing new business opportunities.

Benefits

Flexible contract

Competitive contract rate

Autonomy in schedule management

Performance incentives

Qualifications

• Experience in Ethnic / World Foods, specialist groceries, or FMCG sales.
• Knowledge of Leicester & Midlands independent retail and wholesale networks.
• Ability to manage relationships with existing accounts.

Responsibilities

• Manage and develop existing retail and wholesale accounts.
• Open new opportunities with independent retailers and wholesalers.
• Monitor in-store availability and provide activity reports.

Skills

Account management

Business development

Relationship building

Sales execution

Market insights

Job description

🌍 Sales Manager – Ethnic & World Foods (Part-Time / Contract)

📍 Location: Leicester / East Midlands (Field & Office-Based)

🕒 Commitment: 1–2 Days per Week

📄 Contract: Part-Time / Self‑Employed Contract

🏢 Company: Taj Foods Ltd

🏢 About Taj Foods Ltd

Taj Foods Ltd is one of the UK’s leading importers, distributors, and innovators in authentic World Foods. For over 20 years, we’ve supplied a wide range of high-quality grocery and frozen products across Asian, African, Middle Eastern, and Caribbean categories.

Based in Leicester, we proudly partner with independent retailers, wholesalers, convenience groups, ethnic supermarkets, and mainstream retailers across the country.

Our mission is simple: to bring the flavours of the world to every table — through quality, authenticity, and strong retail partnerships.

💡 Role Overview

We are looking for a motivated and commercially minded Part‑Time Sales Manager to help manage and grow our presence within the Ethnic & World Foods retail market.

This flexible 1–2 days per week contract role is ideal for someone with strong relationships in the sector who enjoys a hands‑on approach across existing account management and new business development.

You will play a key role in strengthening our reach across Leicester, the Midlands, and surrounding regions — working directly with the Sales Director.

🔑 Key Responsibilities

• Account Management
  Manage and develop existing retail and wholesale accounts within the ethnic foods sector.
  Build strong relationships with store owners, buyers, and purchasing managers.
  Maintain consistent contact, support retailer needs, and ensure excellent service levels.
  Review product performance and identify opportunities for range expansion.
• New Business Development
  Open new opportunities with independent retailers, cash & carry outlets, wholesalers, convenience groups, and regional supermarket chains.
  Introduce new product lines, negotiate listings, and support promotional activity.
  Conduct store visits to present ranges and discuss commercial opportunities.
• Sales Execution & Reporting
  Monitor in‑store availability, merchandising, and pricing.
  Support promotional planning and product launches.
  Provide regular updates to the Sales Director, including activity reports and market insights.

🧠 About You

• ✨ Experienced in Ethnic / World Foods, specialist groceries, or FMCG sales
• ✨ Knowledgeable about Leicester & Midlands independent retail and wholesale networks
• ✨ Confident managing relationships with existing accounts
• ✨ Skilled at identifying and converting new retail opportunities
• ✨ Comfortable working independently on a part‑time schedule
• ✨ Able to visit stores, wholesalers, and customer sites as needed
• ✨ Professional, reliable, and commercially focused
• A background in Ethnic / World Foods is highly desirable.
• Experience with Frozen Foods or specialist grocery categories is also a plus.

💼 What We Offer

• 🌟 Flexible part‑time contract role (1–2 days per week)
• 🌟 Work directly with an experienced Sales Director
• 🌟 Opportunity to grow with a long‑established and reputable World Foods business
• 🌟 Autonomy to manage your own schedule and customer visits
• 🌟 Competitive contract rate + performance incentives

🚀 How to Apply

If you are passionate about the World Foods market and have the experience to manage accounts while opening new doors, we’d love to hear from you.

📩 Please message me directly on LinkedIn or send your details to discuss the role further.