Regional Customer Relations Manager

Advinia Health Care; Glasgow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare provider in Glasgow is seeking a dynamic individual to improve occupancy rates across their facilities. This role requires strong experience in enquiry generation and customer engagement. Responsibilities include working closely with Home Managers, managing customer enquiries, and implementing local marketing strategies. The successful candidate will enjoy a competitive commission scheme, a quarterly bonus, and a comprehensive benefits package, all designed to reward your efforts in enhancing care services within the community.

Benefits

Highly competitive monthly commission scheme

Quarterly bonus scheme

Mileage Reimbursement

Car Allowance

Flexible pay - Wagestream

Free DBS

Comprehensive benefits package

Qualifications

• Proven successful track record in increasing occupancy in a healthcare setting.
• Experience in customer enquiry generation and conversion.
• Strong self-motivation and ability to work independently.

Responsibilities

• Work with Home Managers to achieve occupancy targets.
• Act as a key contact for customer enquiries and manage the referral process.
• Promote the home through local marketing and events.

Skills

Enquiry generation

Customer engagement

Sales reporting

Job description

Here At Advinia Healthcare we are looking for a Regional covering Glasgow working on 2-3 focus homes at a time. This role will be reporting directly into our Group National Sales Manager. We are looking for a dynamic, high energy and results driven individual with sector experience who has a proven successful track record in increasing occupancy. The successful candidate needs to be self motivated and have experience in both enquiry generation and conversion.

Key Responsibilities

• Work closely with Home Managers and home team to achieve or exceed occupancy and average weekly fee targets.
• Work closely with the National Sales Manager & Marketing teams to devise a robust marketing plan and submit agreed key KPI reporting.
• Act as a key point of contact for customer enquiries, managing the enquiry/referral process from generation to closure to include show rounds, assessments, discussion of care services to meet the resident’s needs, and answering customer queries.
• Manage and ensure that the customer experience and journey remains consistent in its quality and empathy, and that all actions are carried out promptly.
• Promote and raise the profile of the home in the local community through generating newsworthy stories, and by identifying targeted advertising opportunities. Take a lead on local marketing activities, developing and delivering a programme of community engagement, and working in partnership with the home to deliver successful events in line with KPIs to encourage footfall into the home.
• Develop and run home events to attract key stakeholders and prospective clients to showcase the home and its key USP's.
• Provide guidance, training and support for the homes team members to ensure effective customer engagement and consistent sales experience.
• Raise the positive profile of the home in the local community through external business development, building and maintaining a contact list of key local stakeholders - including taking a presence at any relevant local external events that enable networking opportunities with key care referrers.
• Establish a Health Care Professional database of key contacts alongside establishing and operating an engagement strategy to promote bed vacancies to drive an increase in targeted and specific referrals.
• Ensure the home has a presence on all LA contract bed frameworks to establish, maximise and covert all block and spot bed purchasing opportunities.
• Identify and build partnerships and working relationships with key referral partnerships e.g. Trusted Care, Autumnia etc.
• Achieve and exceed all sales KPI's.

In Return

• Highly competitive monthly commission scheme - paid per admission
• Quarterly bonus scheme - occupancy growth target
• Mileage Reimbursment
• Car Allowance
• Flexible pay - Wagestream
• Free DBS
• Comprehensive benefits package

INDMAN