Regional Brand & Marketing Manager

SUNNYSTEP PTE. LTD.; Penarth; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing consumer retail company located in the UK seeks a dynamic Brand Manager to drive brand strategy and demand creation. You will work on defining brand positioning, creating messaging frameworks, and integrating brand performance with commercial success. The ideal candidate has a strong background in brand and marketing roles within consumer brands, and is comfortable with data and strategic thinking. Join us to revolutionize the footwear industry and foster a culture of inclusivity and innovation.

Qualifications

• 3+ years in brand, marketing, or growth roles in consumer brands.
• Proven ability to connect brand storytelling with commercial outcomes.
• Comfortable working with data and fast iteration.

Responsibilities

• Define and sharpen brand positioning and value proposition.
• Create persona-specific messaging frameworks for demand generation.
• Partner with teams to link brand narrative to conversion metrics.

Skills

Brand strategy

Marketing experience

Strategic thinking

Data-driven

Team leadership

Job description

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why you should be part of Sunnystep’s success

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivaled comfort but also leaves a positive impact on the planet.

You will be responsible for

1. Brand Strategy & Positioning
   • Define and sharpen Sunnystep’s brand positioning, value proposition, and narrative across key customer personas.
   • Translate “science-led comfort” into simple, emotionally resonant messages customers immediately understand.
   • Ensure brand consistency across online, retail, CRM, campaigns, and product communication.
2. Persona‑Led Demand Creation
   • Identify and prioritize high‑value customer personas by market (SG/MY/CN).
   • Build persona‑specific messaging frameworks and creative angles.
   • Prove at least one repeatable persona × message × creative system that converts profitably.
3. Creative & Content Strategy (Not Execution)
   • Set the creative strategy and hypotheses behind content, ads, and campaigns.
   • Guide content direction so teams know what story to tell and why, not just what to post.
   • Work with execution teams to scale winners and kill underperforming ideas quickly.
4. Brand × Performance Integration
   • Partner closely with Growth, AI/Data, and Retail teams to link brand narrative → creative → traffic → conversion → retention → unit economics.
   • Ensure brand success is measured by ROAS, CAC, conversion lift, and retention, not vanity metrics.
5. Customer Insights & Learning Loop
   • Own synthesis of customer insights from CS, retail feedback, surveys, and data.
   • Turn insights into clear brand decisions and priorities.
   • Produce quarterly Brand & Growth Insight summaries for leadership.
6. Team Enablement & Cross‑Functional Leadership
   • Coach and develop brand, content, and CRM talent.
   • Set clear standards for creative quality, testing discipline, and brand coherence.
   • Build lightweight but scalable brand systems and playbooks.

We would want to speak with you if you are / have –

• 3+ years in brand, marketing, or growth roles in consumer brands.
• Proven ability to connect brand storytelling with commercial outcomes.
• Strong strategic thinking with hands‑on execution judgment.
• Comfortable working with data, experiments, and fast iteration.

What Success Looks Like (12 Months)

• Sunnystep has a clear and differentiated brand position in its core markets.
• One or more persona‑led narratives consistently deliver strong conversion and ROAS.
• Reduced reliance on discounts and paid traffic.
• Brand becomes a repeatable demand engine, not an ad‑hoc function.

What This Role Is Not

• Not a pure creative or social media role
• Not PR‑only or campaign‑only
• Not a large‑company, slow‑cycle brand role

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [e-mail].