PWR PR - PR Executive, Fashion & Lifestyle (London)

Diary Directory Limited; City of Westminster; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading PR agency in Westminster is seeking a candidate with at least 2 years of experience in PR or communications. You will support client communication, build relationships with media, draft press materials, and assist in event preparations. Ideal candidates are highly organized with strong writing skills and a passion for fashion, lifestyle, and culture.

Qualifications

• At least 2 years' experience in PR, communications, or a related field.
• Established contacts within the press required.
• Strong writing and communication skills.

Responsibilities

• Support day-to-day client communication.
• Build and maintain relationships with key journalists.
• Proactively pitch ideas for press and social coverage.

Skills

Client communication

Relationship building

Writing skills

Organizational skills

Proactivity

Job description

Responsibilities

• Support day-to-day client communication alongside senior team members.
• Build and maintain relationships with key journalists, influencers, and media titles.
• Proactively pitch ideas and identify opportunities to secure press and social coverage.
• Draft press releases, media alerts, client updates, and other written materials.
• Assist in event preparation and execution, from press days to product launches.
• Monitor coverage and industry trends.
• Contribute ideas in client and internal meetings.
• Handle press requests, sample send-outs, and mailers.

Qualifications

• At least 2 years' experience in PR, communications, or a related field (agency experience a plus).
• Must have established contacts within the press.
• Strong writing and communication skills with an eye for detail.
• Highly organised, able to juggle multiple projects, and meet deadlines.
• Positive, proactive, and results-driven with a strong work ethic.
• A team player who thrives in a collaborative, creative environment.
• Passionate about fashion, lifestyle, and culture, with a keen knowledge of the media and influencer landscape.