Program Manager, Sports and Media, YouTube GTM

YouTube; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading online video platform in London seeks a skilled individual to manage the Go-To-Market strategy for its Sports and Media verticals. This role involves monitoring key performance metrics, analyzing product feedback, and collaborating with cross-functional teams to drive growth. Ideal candidates will have extensive experience in management consulting and strong communication skills, with a proven track record in the media industry.

Qualifications

• Minimum of 4 years management consulting or equivalent experience.
• 2 years experience in media or broadcasting industry.
• Strong analytical skills to derive insights from large data sets.

Responsibilities

• Own the product Go-To-Market strategy for EMEA Sports and Media.
• Monitor and analyze key performance metrics.
• Collaborate with global product teams for market growth.

Skills

Management consulting

Business strategy

Excellent communication skills

Data analysis

Go-To-Market skills

Education

Bachelor's degree or equivalent

Job description

Overview

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Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in management consulting, business strategy, investment banking/venture capital, private equity, or corporate advisory.
• 2 years of experience working with the media, or in a broadcasting Industry.

Preferred qualifications

• Knowledge of YouTube's large partners and creator ecosystem, the Media industry, as well as the customer and competitive contexts in which YouTube operates.
• Ability to effectively influence, communicate and drive change with cross-functional stakeholders.
• Ability to derive insights from large data sets, and to present data to make compelling cases for business initiatives.
• Ability to structure a compelling storyline and build presentation decks/documents to support a position.
• Excellent investigative, and communications skills.
• Excellent Go-To-Market skills, with a strong growth mindset.

About the job

YouTube Biz Segment GTM is responsible for designing and delivering our service models for our Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team will work closely with Business, Product and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. The core capabilities of the team include innovating and gaining alignment on our partner and consumer service models - who we serve, what service is provided to achieve growth, how the service is provided and incentivized - defining measures of success (impact, productivity, ROI), enabling change management with frontline teams and developing pilots to test new frontline models.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

Responsibilities

• Own the product Go-To-Market strategy in EMEA for Sports and Media verticals.
• Monitor and analyze key performance metrics, synthesize and prioritize regional product feedback, and make recommendations on the product roadmap to global teams.
• Work with the Global GTM Product Activation team and the EMEA YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross -functional projects.
• Collaborate with global product, regional and country teams on pilots and cross-functional engagements to drive market growth and support business plans.