Product Marketing Strategy Manager

Only Marketing Jobs; Dorking; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading employee benefits provider is seeking a Product Marketing Strategy Manager to shape and deliver marketing strategies across the customer journey. The ideal candidate will lead integrated marketing plans, focus on digital enablement, and utilize market insights for decision-making. Successful applicants can expect generous bonuses, private medical insurance, and hybrid working arrangements based in Dorking. This role offers an exciting opportunity to make a significant impact in a fast-growing organization.

Benefits

Generous Bonus

Private Medical Insurance

DC pension scheme

Life, medical and income Insurance

Nutrition coaching

27 days holiday with buy/sell option

Electric car scheme

Free Shuttle Bus from Dorking Train Station

Qualifications

• Proven experience delivering product marketing strategies across the full customer lifecycle.
• Strong people leadership capabilities, with experience in people management and coaching desirable.
• Experience in digital marketing using platforms and UX principles.
• Expertise in market research and customer analysis.
• Confident communicator with ability to influence senior stakeholders.

Responsibilities

• Lead integrated product marketing plans across the full customer lifecycle.
• Own a digital-first approach to product marketing enablement.
• Use market research and customer insight for data-driven decision making.
• Shape event marketing strategies for brand and product positioning.
• Act as the marketing lead for product changes and developments.
• Partner with senior leaders to influence decision-making.

Skills

Product marketing strategy delivery

People leadership

Digital-first marketing

Insight-led decision making

Stakeholder communication

Job description

Job Posting End Date: February 04

Who are we?

We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.

The role

What will you be doing?

13 Product Marketing Strategy Manager

Hybrid – 3 days a week in Dorking office

Unum is a leading provider of employee benefits, and we’re growing fast. To support that growth, we’re expanding our marketing capabilities and sharpening our focus on segmentation, personalisation, and customer experience.

If you’re passionate about using insight to develop and deliver highly targeted, personalised marketing activity that achieves real results, you’ll thrive in our fast moving, performance-led environment. We’re looking for people who are curious, adaptable and bring positive energy to their work. If you’re excited by ambitious goals, open to learning quickly and enjoy collaborating with a team that moves at pace, you’ll fit right in.

What will you bring?

We are looking for a Product Marketing Strategy Manager to shape and deliver product marketing strategies across the entire customer journey, from prospecting and acquisition through to engagement and long‑term retention.

This is an influential role where you will work closely with stakeholders across the business to ensure product marketing strategies are insight‑led, commercially robust and aligned with wider business priorities.

Key Responsibilities:

• Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
• Own a digital‑first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
• Embed data‑driven decision‑making by using market research, customer insight and performance analytics to continuously optimise product marketing strategies.
• Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
• Act as the marketing lead for product changes and developments, defining positioning, messaging and go‑to‑market plans in close collaboration with cross‑functional stakeholders.
• Partner with senior leaders to influence decision‑making and ensure strategies are aligned to commercial and strategic objectives.

Skills & Experience:

• Proven experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention.
• Strong people leadership capabilities, with experience in people management and coaching highly desirable.
• Demonstrable experience in digital‑first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
• Expertise in insight‑led decision‑making, including market research, customer behaviour analysis and performance optimisation.
• Confident communicator with the ability to influence senior stakeholders and lead through collaboration.

If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.

The successful Product Marketing Strategy Manager can expect:

• Generous Bonus
• Private Medical Insurance
• DC pension scheme
• Life, medical and income Insurance
• Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion
• 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays)
• Salary sacrifice electric car scheme with on site charging facilities.
• Free Shuttle Bus from Dorking Train Station

#LI-VI1

#LI-Hybrid

Why join us?

At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

We’ve built a supportive, inclusive environment where you can be yourself, whilst also being part of a growing organisation. From charity and volunteer opportunities to career growth, your possibilities are endless.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail].

Company:

Unum UK