Product Marketing Manager, HR & Payroll

SAGE GROUP PLC; Newcastle upon Tyne; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading technology company is hiring a Product Marketing Manager to shape the future of its HR & Payroll offerings in the UK. The role involves strategic direction, coordinating with product teams, and engaging deeply with market and customer insights. The ideal candidate will have a background in HR or payroll software, with the ability to craft actionable marketing strategies and compelling messaging. The position is hybrid, based in Newcastle upon Tyne, with a focus on collaboration and innovation.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns

Qualifications

• Experience in product marketing within HR or payroll software.
• Strong understanding of the UK market for HR and Payroll.
• Ability to translate insights into actionable strategies.

Responsibilities

• Set strategic direction and shape the long-term vision for the portfolio.
• Conduct in-depth market analysis and gather customer insights.
• Lead pricing, packaging, and positioning strategies.
• Manage launch strategies and execution plans.
• Craft compelling messaging and storytelling.
• Share industry knowledge and thought leadership.

Skills

Strategic thinking

Creative problem solving

Market analysis

Product marketing

Customer insights

Job description

Product Marketing Manager, HR & Payroll

Are you passionate about turning customer insights into powerful stories and market-winning strategies? We're looking for a Product Marketing Manager to help shape the future of Sage's HR & Payroll portfolio in the UK. In this role, you'll be at the heart of how we connect with customers, understanding what they need, what drives them, and how our solutions can make their working lives easier. You'll bring together market trends, customer insights, and commercial strategy to build propositions that truly stand out. You'll work closely with our Product, Marketing, and Go-To-Market teams to define, launch, and grow our products in the UK market. From crafting compelling value propositions to ensuring successful product launches, you'll be driving the strategies that fuel our growth and delight our customers. This role is hybrid, based 3 days a week in our Newcastle office.

Key Responsibilities

• Set the strategic direction: partner with Product Management to define where we go next. You'll shape the long‑term vision for HR & Payroll in the UK, ensuring our roadmap delivers on customer needs and commercial ambition.
• Know the market better than anyone: you'll be our eyes and ears - deeply connected to customers, competitors, and emerging trends. Your insights will fuel bold, actionable growth plans that keep us ahead of the curve.
• Define pricing, packaging and positioning: lead pricing, packaging, and positioning strategies that are simple, compelling, and built to convert. You'll make it easy for customers to say "yes".
• Launch with impact: own the launch strategy from discovery through to clearly defining winning propositions, then partnering with R2R colleagues to deliver launch plans and execute.
• Be the storyteller: craft messaging that resonates. You'll bring our value to life through customer stories, website content, and sales enablement that connects emotionally and commercially.
• Inspire and influence: be the go‑to expert for our HR & Payroll portfolio. Share thought leadership and market knowledge that energises internal teams and positions us as innovators externally.

Who You Are

You're a strategic thinker with a creative edge and someone who thrives on turning insight into action. You love understanding customers, exploring what drives their decisions, and translating that into strategies that move the needle. You bring strong experience in product marketing, ideally within the HR or payroll software space, and a deep understanding of the UK market. You're confident working across teams and balancing multiple priorities, with a natural ability to simplify complex ideas into clear, engaging messages. Most importantly, you're curious, collaborative, and driven by impact. You don't just follow trends, you spot opportunities, challenge the status quo, and help shape the direction of a growing, customer‑focused business. If you're ready to take the lead on shaping the future of Sage's HR & Payroll offering in the UK and want to work in a team that values curiosity, creativity, and collaboration, we'd love to hear from you.

Advert: Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Benefits video: https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working