Product Marketing Manager: Go-To-Market & Brand Strategy

THG; Hyde; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global e-commerce group is seeking a Product Marketing Manager in Hyde. This role involves owning product positioning and go-to-market strategies for Myprotein products. You'll collaborate across teams to ensure successful product launches and gather consumer insights to shape strategy. The ideal candidate will have extensive experience in product marketing within FMCG or lifestyle sectors. Benefits include generous annual leave, a state-of-the-art gym, and staff discounts on brands.

Benefits

25 days annual leave

Enhanced maternity and paternity pay

On-site gym

Up to 50% staff discount

Qualifications

• Proven experience in Product Marketing, ideally within FMCG or lifestyle brands.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder management skills with cross-functional influence.
• Strong storytelling abilities with an understanding of consumer psychology.
• Data-driven mindset using insights to shape strategy.

Responsibilities

• Own product positioning, value propositions and messaging frameworks.
• Lead end-to-end go-to-market planning for product launches.
• Act as the key marketing partner to Product Development and Commercial teams.
• Leverage customer data to inform product strategy and messaging.

Skills

Proven experience in Product Marketing

Strong storytelling and copywriting skills

Excellent stakeholder management skills

Data-driven mindset

Job description

A global e-commerce group is seeking a Product Marketing Manager in Hyde. This role involves owning product positioning and go-to-market strategies for Myprotein products. You'll collaborate across teams to ensure successful product launches and gather consumer insights to shape strategy. The ideal candidate will have extensive experience in product marketing within FMCG or lifestyle sectors. Benefits include generous annual leave, a state-of-the-art gym, and staff discounts on brands.