Product Marketing Manager

FE fundinfo; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading investment management technology company in the UK is seeking a Product Marketing Manager to lead innovative go-to-market strategies and drive product adoption. The role involves collaboration across teams, conducting market research, and producing sales enablement materials. Candidates should have 5+ years of product marketing experience in financial services, exceptional communication skills, and a data-driven mindset. This role offers benefits like annual leave, health coverage, and learning opportunities in a hybrid working environment.

Benefits

25 days of annual leave

Enhanced parental leave

Pension scheme

Sponsored learning and development

Comprehensive health coverage

Discounted gym memberships

Bike to Work scheme

Eye care and flu jab services

Qualifications

• At least 5 years of product marketing experience within financial services, asset management, or fintech.
• Strong understanding of Asset and Wealth Management ecosystems.
• Experience with metrics such as lead generation, pipeline growth, and bookings.
• Proven experience in B2B product go-to-market strategies.
• Exceptional storytelling and communication skills.
• Confident in using data-driven insights to optimize campaigns.

Responsibilities

• Develop and execute go-to-market strategies for new products.
• Create compelling value propositions and tailored messaging.
• Conduct market research and competitor analysis.
• Produce impactful sales enablement materials.
• Drive product adoption through targeted campaigns.
• Translate customer insights into actionable improvements.

Skills

Product marketing experience

Understanding of Asset and Wealth Management

Lead generation metrics

B2B go-to-market strategies

Storytelling and communication

Data-driven campaign optimization

Job description

Ready to shape the future of investment technology? Join us as a Product Marketing Manager and lead innovative go-to-market strategies that make a real impact.

This is your opportunity to take ownership of a dynamic product portfolio and influence how our solutions are positioned in the market. You’ll work on exciting projects that connect the investment industry globally, collaborate with talented teams across Product, Sales, and Marketing, and play a pivotal role in driving adoption and growth. With access to learning opportunities and a culture that values innovation, you’ll have the chance to develop your expertise and advance your career.

Your key responsibilities as a Product Marketing Manager will include:

• Developing and executing go-to-market strategies for new products and features in collaboration with cross-functional teams.
• Creating compelling value propositions and messaging tailored to key customer segments.
• Conducting market research and competitor analysis to inform strategic decisions.
• Producing impactful sales enablement materials such as product sheets, presentations, and demo videos.
• Driving product adoption through targeted campaigns and monitoring performance metrics.
• Translating customer insights into actionable improvements for product development.

You will need the following experience and skills to join us as a Product Marketing Manager:

• You must have at least 5 years of product marketing experience within financial services, asset management, or fintech.
• You will have a strong understanding of Asset and Wealth Management ecosystems.
• You must have experience adding value to and working towards metrics such as lead generation, pipeline growth, and bookings.
• You should have proven experience in developing go-to-market strategies for B2B products.
• You will possess exceptional storytelling and communication skills to engage diverse audiences.
• You should be confident in using data-driven insights to optimize campaigns and measure ROI.

FE fundinfo is a leading investment management technology and data company connecting asset managers to distributors in the UK, Europe and Asia Pacific. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

At FE fundinfo, we foster a collaborative and inclusive environment where innovation thrives. You’ll enjoy flexible working arrangements, hybrid options, and opportunities to participate in team events and charity initiatives. We believe in continuous learning and provide access to resources like LinkedIn Learning and sponsored development programs to help you grow.

Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.