Product-Led Growth & Marketing Insights Lead

Katie Bard; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology organisation in Birmingham is seeking a Product-Led Growth & Marketing Insights Lead for a pivotal hybrid role. You'll develop and embed a PLG framework across core products while using behavioral insights to enhance user activation, adoption, and retention. Collaborating with product, UX, and engineering teams, your focus will be on driving commercial outcomes through a data-informed strategy. This position offers a dynamic work environment and the chance to significantly influence product strategy.

Qualifications

• Experience in developing marketing strategies based on user behavior and data insights.
• Strong analytical skills to drive product adoption and retention.
• Ability to partner effectively with cross-functional teams.

Responsibilities

• Develop and embed a PLG framework across core products.
• Use behavioral insights to define activation, adoption, and retention triggers.
• Partner with Product, UX, and Engineering teams to align product evolution with growth objectives.

Job description

Product-Led Growth & Marketing Insights Lead

Birmingham

Hybrid 2 days per week in office

Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and measurable impact.

This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product‑Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data‑informed strategy and experimentation.

The role

Product‑Led Growth (PLG) Strategy

Develop and embed a PLG framework across core products.

Use behavioural insights to define activation, adoption, and retention triggers.

Partner with Product, UX, and Engineering teams to align product evolution with growth objectives.