Product-Led Growth Manager (PLG, CRO & ASO)

GoHenry; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fintech company in the UK is looking for a Product Led Growth Manager to drive organic growth through product experience and marketing initiatives. The successful candidate will leverage App Store Optimization and testing strategies to enhance user acquisition and activation. Ideal candidates have 3+ years of experience in growth roles, particularly in mobile app environments. Join a company committed to empowering families with financial education tools.

Benefits

Work from Home options

Birthday day off

25 days annual leave

Health Cash Plan or Private Medical

Enhanced maternity leave

4x annual salary death-in-service cover

Qualifications

• 3+ years in a growth-focused role, emphasizing ASO and CRO.
• Proven track record in A/B testing for acquisition.
• Experience designing technical experiments with Product teams.
• Expertise in analyzing large datasets for insights.

Responsibilities

• Implement App Store Optimization for organic downloads.
• Design and analyze A/B tests for conversion flows.
• Identify product-led growth initiatives to activate customers.
• Collaborate with teams to launch experiments driving growth.

Skills

Growth-focused experience

App Store Optimization (ASO)

Conversion Rate Optimization (CRO)

Data analysis

Project management

Tools

Google Analytics

Amplitude

Job description

A fintech company in the UK is looking for a Product Led Growth Manager to drive organic growth through product experience and marketing initiatives. The successful candidate will leverage App Store Optimization and testing strategies to enhance user acquisition and activation. Ideal candidates have 3+ years of experience in growth roles, particularly in mobile app environments. Join a company committed to empowering families with financial education tools.