Product Analyst (Salesforce experience cloud)

Skyscanner; Manchester; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A leading travel technology company is looking for a detail-oriented CRM Executive to support their hybrid operations in Manchester. In this role, you will enhance the Salesforce environment, manage data governance and drive effective CRM practices. The ideal candidate will be analytical with a knack for improving processes and communicating with stakeholders. This position offers up to £35,000 annually, reflecting the critical nature of data in boosting marketing and sales efforts. Join a team committed to continuous improvement and customer engagement.

Qualifications

• Experienced in a CRM or data-focused role.
• Naturally analytical, with excellent attention to detail.
• Confident interpreting numbers and presenting insights.

Responsibilities

• Maintain a clean, accurate and well-structured CRM environment.
• Build, schedule and monitor targeted email campaigns.
• Produce dashboards and reports to monitor campaign results.

Skills

CRM management

Data analysis

Process improvement

Attention to detail

Effective communication

Job description

CRM Executive, Crewe - Hybrid, Up to £35,000

Are you a detail‑driven, analytical CRM professional who loves transforming data into commercial impact? We're supporting a growing organisation in their search for a CRM & Data Executive to elevate their Salesforce environment and strengthen the effectiveness of their Marketing and Sales functions. This role is perfect for someone who enjoys creating structure, improving processes, and using data to drive smarter decision‑making.

Key Responsibilities

• Maintain a clean, accurate and well‑structured CRM environment.
• Improve data governance, minimising duplication and incomplete records.
• Drive best practice across teams to ensure correct use of systems and processes.
• Monitor data accuracy and follow up with internal stakeholders to maintain high standards.
• Build, schedule and monitor targeted email campaigns to support lead nurturing and customer engagement.
• Support the development of automated workflows that enhance conversion and reduce drop‑off.
• Ensure all communication activity is compliant with GDPR and data protection requirements.
• Produce dashboards and reports to monitor campaign results, customer behaviour and pipeline activity.
• Analyse CRM data to uncover trends and provide actionable recommendations.
• Deliver commentary and insights to help inform commercial and marketing decisions.
• Partner with Sales and Marketing to ensure CRM activity supports shared goals.
• Communicate system updates, process changes and required actions to internal teams.
• Provide guidance and training to users to encourage strong CRM adoption.

About You

• Experienced in a CRM or data‑focused role.
• Naturally analytical, with excellent attention to detail.
• Confident interpreting numbers and presenting insights.
• Process‑driven, organised and proactive.
• Effective communicator who can influence stakeholders across teams.
• Curious, commercially aware and committed to continuous improvement.

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