Product Analyst

Flutter; Leeds; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An international gaming company in the UK is seeking a Product Analyst to join their team. You will leverage web analytics to optimize customer journeys and provide actionable insights for product launches. Ideal candidates will have experience with SQL and BI tools like Looker, and a passion for online sports and casino betting is a plus. This role offers a competitive salary, generous benefits, and the opportunity to impact product strategies significantly.

Benefits

Discretionary annual performance bonus

30 days paid leave

Health and dental insurance

Cash gift of £1,000 for family additions

26 weeks primary carer leave at full pay

Qualifications

• At least 1 year of working experience with SQL.
• Experience with Looker or similar BI tools.
• Experience with Google Analytics data.
• Interest in online sports and casino betting is desirable.

Responsibilities

• Analyze customer behavior and create reporting dashboards.
• Provide data-driven ideas for product launches.
• Educate stakeholders on utilizing data insights.

Skills

SQL for data extraction and analysis

Looker or equivalent BI tools

Google Analytics data

CRO and A/B testing platforms

Tools

Google Tag Manager

Hotjar

Quantum Metric

Clarity

Job description

Product Analyst

Location: Leeds, London, Dublin, Malta

Overview of the role

We are looking for a Product Analyst to join our Betfair International team as part of Flutter International. You’ll be part of a team responsible for delivering insight and analysis to drive content and development of our exciting products across Sportsbook Exchange and Online Gaming for millions of customers worldwide.

You’ll report to the Senior Analytics Manager and work closely with the Senior Product Analyst within our wider Analytics team. Our mission is to continue bringing data to the forefront of decision-making on product changes, embedding our product optimisation strategy through a culture of A/B testing and experimentation. Our main stakeholders are the Product and Commercial teams across Betfair’s international markets including Brazil, Spain & Italy.

What you’ll be doing

• Leverage web analytics data to identify customer pain points and recommend optimisation opportunities to customer journeys from registrations and deposits to betting experiences.
• Analyse customer behaviour and create reporting dashboards to present actionable recommendations for the business following on-site experiments and A/B tests.
• Champion our digital data as the go-to expert for web content analytics and insights. Advise Product teams on tagging and experiment setup to ensure performance can be accurately tracked.
• Provide data‑driven ideas and support planning for product launches and site content changes from scoping the concept through to implementation and delivery.
• Educate our stakeholders who act on your insights; you’ll be the expert in the data but teach them to utilise self‑serve data and dashboards to foster a data‑informed culture.

What you’ll bring

• At least 1 year working experience with SQL for data extraction and analysis.
• At least 1 year working experience with Looker or equivalent BI and data visualisation tools (e.g., Tableau, PowerBI).
• At least 1 year working experience with Google Analytics data or digital equivalent.
• Experience in tools such as Google Tag Manager, Hotjar, Quantum Metric or Clarity is desirable but not essential.
• Experience in CRO and A/B testing platforms is desirable but not essential.
• An interest or background in online sports and casino betting is desirable but not essential.

Why choose us

Aside from a generous base salary we have a fantastic benefits & rewards program designed to encourage personal and career development.

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you and 50% coverage for your partner and children (if you live at the same address)
• Personal life insurance and income protection
• Option to join our company pension scheme
• External learning support of up to €2,000 (or equivalent in local currency) per year, dedicated 4 learning Power Hours each month during office time, full access to Udemy and MindTools platforms, an in‑house leadership program, and many other training opportunities for developing your skills and progressing your career
• Cash gift of £1,000 for a new addition to your family while working with us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave at 100% pay

Equal opportunities

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. Please contact us at the appropriate channel.

About Betfair International

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We are listed on both the FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). Our International division operates in over 100 global markets, offering sports betting, casino, poker, rummy, and lottery, mainly online. We are committed to ensuring that gaming and entertainment are experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision across 28 offices worldwide.

Employment Type: Full Time

Vacancy: 1