PPC Strategy Lead

ADAPTABLE RECRUITMENT LTD; Liverpool City Region; On-site; GBP 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Merseyside seeks a PPC Lead with over 5 years of experience in PPC strategy and execution. The role involves managing high-value accounts, developing effective strategies, and leading client relationships. The ideal candidate should be data-driven, an expert in reporting, and comfortable working with senior stakeholders. Competitive salary and opportunities for hybrid work once established.

Benefits

25 days holiday plus bank holidays

Potential hybrid working option after establishment

Qualifications

• 5+ years' experience in PPC strategy and execution.
• Strong background managing large budgets and delivering against commercial KPIs.
• Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.

Responsibilities

• Manage high-value paid media accounts with complete autonomy.
• Develop PPC strategies aligned with business goals.
• Deliver commercially-focused reporting demonstrating performance improvements.

Skills

PPC strategy

Data-driven decision-making

Client relationship management

Performance reporting

Budget management

Tools

Google Ads

Microsoft Ads

GA4

Job description

Overview

At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area. Salary: up to £50,000 depending on experience. Experience needed: 5+ Years in Paid Media Strategy. Working hours: Fully office based - Hybrid option once established. Holidays: 25 days holiday plus bank.

Main Responsibilities

• High-Value Account Leadership
  • Take full ownership of high-spend, complex paid media accounts.
  • Manage budgets, forecasting, and ROI optimisation with complete autonomy.
  • Use data to anticipate trends and guide strategic decision-making.
• Strategic Planning & Forecasting
  • Develop and execute PPC strategies aligned with broader business goals.
  • Produce accurate forecasts and communicate impact clearly to stakeholders.
  • Turn client objectives into actionable plans that drive tangible outcomes.
• Integrated Channel Collaboration
  • Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
  • Lead client relationships with a strategic, multi-channel mindset.
  • Confidently manage tracking, attribution, and reporting integrations.
• Performance Reporting & Commercial Insight
  • Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
  • Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
  • Create clear, insightful reports that influence client strategy and retention.
• Client Relationship Management
  • Build and maintain senior client partnerships through regular reviews and strategic planning.
  • Proactively identify opportunities to grow accounts and strengthen retention.
  • Position PPC as a core driver of commercial success for every client.
• Innovation & Testing Leadership
  • Stay ahead of PPC trends, emerging platforms, and tools.
  • Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
  • Share insights and innovations through internal sessions or external events.
• Pitching & New Business
  • Lead PPC audits, strategic proposals, and pitch presentations.
  • Provide high-level strategic input on integrated marketing campaigns.
  • Present confidently to senior client stakeholders and boards.
• Team Leadership & Process Ownership
  • Delegate effectively to ensure balanced workloads and consistent quality.
  • Develop clear, scalable processes to support long-term client success.
  • Act as a trusted advisor across the business, driving innovation and team excellence.

The ideal Candidate

• 5+ years' experience in PPC strategy and execution.
• Strong background managing large budgets and delivering against commercial KPIs.
• Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
• Comfortable leading conversations with senior stakeholders and presenting strategic direction.
• Passion for performance marketing and a continuous improvement mindset.