Performance Marketing Manager - Apps (On-Site | London | Salary in GBP)

HR Ways; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A recruitment agency is looking for a Performance Marketing Manager to drive digital growth in London. This role involves owning acquisition across various channels, managing media budgets, and collaborating with teams to optimize performance. Ideal candidates will have 8-12 years of experience in performance marketing, especially in high-growth tech or e-commerce environments. Strong analytical skills and expertise in managing large budgets are essential. Benefits include health insurance, bonuses, and annual leaves.

Benefits

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

Qualifications

• 8-12 years of experience in performance marketing or growth at tech, e-commerce, or B2C companies.
• Proven track record managing six-to-seven figure budgets efficiently.
• Solid understanding of pixels, tracking, tagging, UTMs, and attribution models.

Responsibilities

• Own and scale performance marketing across various channels.
• Manage and optimize large-scale media budgets.
• Run structured A/B tests on creative, copy, targeting, and funnel strategy.

Skills

Performance marketing expertise

Campaign management

Analytical skills

Communication skills

Project management

Tools

Google Ads

Meta

TikTok

YouTube

GA4

Looker

SQL

Excel

Job description

Performance Marketing Manager - Apps (On-Site | London | Salary in GBP)

Job Openings Performance Marketing Manager - Apps (On-Site | London | Salary in GBP)

About the job Performance Marketing Manager - Apps (On-Site | Salary in GBP)

About the company we're hiring for Currently:

UAE-based pioneer delivering customer‑centric experiences and unparalleled opportunities through cutting‑edge technology, with six innovative tech ventures across the globe.

Job Description:

We’re looking for a senior, data‑driven, and results‑obsessed Performance Marketing Manager to lead our digital growth strategy.

Based in London, this is a high‑impact role where you’ll own acquisition across paid channels, build scalable marketing engines, and partner with creative, product, and data teams to drive business results.

This is an ideal opportunity for someone with 8‑12 years of experience who’s scaled campaigns at high‑growth tech or e‑commerce companies and knows how to balance strategy with hands‑on execution.

What You’ll Be Doing:

• Own and scale performance marketing across Meta, Google, TikTok, YouTube, and emerging channels
• Manage and optimize large‑scale media budgets with a focus on CPA, ROAS, LTV, and CAC
• Run structured A/B tests on creative, copy, targeting, and funnel strategy
• Collaborate with content and design teams to build high‑performing ad assets
• Partner with data, CRM, and product teams to align on full‑funnel growth initiatives
• Leverage platforms like GA4, Looker, or Amplitude to monitor and report on performance
• Lead attribution modeling and conversion tracking setup across all key channels
• Stay ahead of digital trends, platform updates, and competitive benchmarks

Qualifications/Skills You’ll Need:

• 8‑12 years of experience in performance marketing or growth at tech, e‑commerce, or B2C companies
• Deep expertise in campaign management across Google Ads, Meta, TikTok, YouTube, etc.
• Proven track record managing six‑to‑seven figure budgets efficiently
• Solid understanding of pixels, tracking, tagging, UTMs, and attribution models
• Highly analytical with strong command of data platforms (GA4, Looker, Excel, SQL a plus)
• Experience working with creative teams to shape and test ad concepts
• A strategic thinker with a hands‑on approach and relentless focus on results
• Excellent communication and project management skills

Other Details:

Work Mode: ONSITE - Full Time

Location: London, UK

Experience: 8‑12 years

Days: Monday to Friday

Timing: 9am‑6pm

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus - performance based
• Annual increment

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from most massive SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.