Performance Marketing Manager

Ryft; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A forward-thinking payment solutions company in Manchester is seeking a B2B Performance Marketing Manager to drive and manage its paid acquisition channels. The role demands over 5 years of experience in performance marketing, specializing in B2B paid media, particularly through Google Ads and LinkedIn. Applicants should demonstrate a track record of measurable results and the ability to analyse and optimise campaigns effectively. This hands-on position offers great ownership with a focus on data-driven decision making and a positive, growth-oriented mindset.

Qualifications

• 5+ years in a performance marketing role, focused on B2B.
• Expertise in Google Search and LinkedIn Ads with proven results.
• Experience managing campaigns and driving pipeline.

Responsibilities

• Own and scale paid acquisition channels.
• Analyse performance and set strategic direction.
• Execute campaigns with a focus on efficiency and growth.

Skills

B2B paid media

Analytical thinking

Creative thinking

Data analysis

Efficiency improvement

Tools

Google Ads

LinkedIn Campaign Manager

GA4

GTM

GSC

Job description

We’ve spent the past 10 months building a paid acquisition engine across Google Search and LinkedIn Ads that’s generating strong, measurable results. Now, we need someone with a proven track record in B2B paid media to manage and scale it.

About Ryft :

Ryft is on a mission to revolutionise payments for marketplaces, platforms and omnichannel businesses. Before launching Ryft our founders built a marketplace, scaled it to 1 million users, and then exited.

Back then split payments were a source of pain instead of profit, meeting compliance was a constant worry and high processing fees ate into margins. They couldn't find a payment solution that gave them the tools, support and freedom to grow. So they built Ryft.

About the role :

We’re a growing, high-performing team led by serial founders and backed by exceptional investors. We’re looking for a B2B Performance Marketing Manager to own and scale our paid acquisition channels. You’ll join a marketing team that cares about experimentation, speed, and clarity of results.

We already have 10 months of data, early wins, and validated demand. Your job?

• Analyse
• Optimise
• Scale

This is a hands‑on role that will take full ownership of Google Ads and Linkedin Campaign Manager - perfect for someone who loves diving into data, building tests, and unlocking new levels of efficiency and growth. Applicants should be comfortable analysing performance, setting strategic direction and executing.

Requirements :

We’re looking for someone who is confident with B2B paid media, creative, and commercially driven.

Must-haves :

• 5+ years in a performance marketing role , with a focus on B2B.
• Expertise in Google Search and LinkedIn Ads with real, measurable results to discuss.
• Track record of managing campaigns, improving efficiency, and driving pipeline.
• Proficiency with GA4, GTM, GSC, LinkedIn Campaign Manager and Google Ads.
• Analytical and creative thinking for asset development.
• High attention to detail with an understanding of CRO.
• Experience owning budgets and allocating spend based on opportunity, not guesswork.
• A positive mindset that is committed to continuous improvement with the resilience to overcome setbacks

Nice to have :

• History of working in payments

Our culture :

At Ryft, we don’t like creating blockers. No politics, no unnecessary meetings, no painfully complex sign off processes . We hire people that we trust and give them the tools and the space to execute at their best.

If that resonates, you’ll fit right in.