Performance Marketing Manager

WorldwideEvents; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading events company in London is seeking a Performance Marketing Manager to drive lead generation and brand awareness across global markets. This hybrid role requires expertise in digital marketing and a passion for scaling campaigns that deliver measurable results. The ideal candidate will possess strong analytical skills and a track record in B2B marketing. This position offers a vibrant culture and significant benefits including hybrid work and generous holiday allowances.

Benefits

36 days of holiday

Hybrid working environment

4pm finish on Fridays

Mental health support

Company Sick Leave

Private Health Scheme

Enhanced maternity schemes

Social events and learning opportunities

Qualifications

• Proven experience managing paid media, SEO/SEM, display, and email campaigns in a B2B or events environment.
• Strong ability to interpret data, extract insights, and optimise campaigns against performance goals.
• Experience launching new products or entering new international markets is highly desirable.

Responsibilities

• Plan, deliver, and optimise paid media campaigns.
• Oversee key website projects and ensure best practices.
• Define and execute SEO/AI-powered content optimisation strategies.
• Develop and deliver brand-led campaigns.
• Conduct competitor benchmarking and customer insights analysis.
• Use new analytics tools to measure and optimise campaign performance.

Skills

Digital Marketing Expertise

Analytical Mindset

Growth Marketing Experience

Project Management

Tech Proficiency

Creative & Strategic Thinking

Strong Communicator

Collaboration

Up to Date

Tools

Salesforce

Web Analytics

Job description

Overview

Performance Marketing Manager

Borough, London

Hybrid (minimum of 3 days in London Office)

Role Type: Full Time

Are you passionate about creating memorable experiences at international events?

We have an opportunity for a motivated Performance Maketing Manager to join the team to work for Worldwide Events, the company behind m&i, Private Luxury Events, TFest and Amour.

Our story

Worldwide Events specialises in business-to-business trade events bringing together key players in the travel and events industry. We believe in making business joyful because networking should be fun!

The company is an established front-runner of the Meeting & Incentive, Luxury, and Romantic Travel sectors with events hosted in destinations such as Dubai, Stockholm, Algarve, Abu Dhabi, Kitzbühel - pretty great, right?

Our culture is diverse, and our people come from all over the world. We like open communication, flexible working and having a laugh because, we want the office to be a place you'd like to come into each week.

About the opportunity

As a company, we're on an exciting journey of growth and development. That's where you come in...

We are seeking a commercially minded Performance & Digital Marketing Manager to accelerate our growth and strengthen our position as a leader in B2B travel events. This role is responsible for driving lead generation, audience growth, and brand awareness across global markets, with a strong focus on launching new products and services and expanding into new target markets.

The ideal candidate will be analytical, target-driven, and confident, with proven expertise in digital channels and a passion for scaling campaigns that deliver measurable results.

Additionally, you'll:

Lead Generation & Campaign Management

• Plan, deliver, and optimise paid media campaigns (including social and search) to drive qualified leads, expand our universe and enable future growth
• Continuously test, measure, and refine campaigns to maximise ROI and CPL efficiency.

Website & Digital Platforms

• Oversee key website projects including new landing pages, content hubs, and navigation updates, ensuring best practice in SEO, UX, CRO, and AI-driven optimisation.
• Collaborate with developers and designers to improve site performance, engagement, and lead capture.

SEO, AI & Content Optimisation

• Define and execute SEO/AI-powered content optimisation strategies, working closely with the content and design teams.
• Monitor keyword performance and implement strategies to boost organic visibility in target markets.

Brand & Creative Campaigns

• Develop and deliver brand-led campaigns that elevate awareness and position the company as a market leader in luxury travel events.
• Create innovative campaign concepts and digital assets tailored to global audiences.

Market Research & Insights

• Conduct competitor benchmarking, market mapping, and customer insight analysis to inform marketing strategy and product launches.
• Lead the design and execution of industry surveys or reports to strengthen thought leadership positioning.

Analytics & Reporting

• Use and advise on new analytics tools to measure, report, and optimise campaign performance.
• Provide actionable insights and recommendations to the wider team to support business growth.
• Evaluate and introduce new performance tracking tools where beneficial.

Skills & Experience

• Digital Marketing Expertise: Proven experience managing paid media, SEO/SEM, display, and email campaigns in a B2B or events environment.
• Analytical Mindset: Strong ability to interpret data, extract insights, and optimise campaigns against performance goals.
• Growth Marketing Experience: Experience launching new products or entering new international markets is highly desirable.
• Project Management: Skilled in managing multiple projects with competing priorities and tight deadlines.
• Tech Proficiency: Familiarity with marketing and CRM systems (Salesforce preferred), and web analytics.
• Creative & Strategic Thinking: Ability to balance data-driven decisions with creative campaign development.
• Strong Communicator: Excellent written, verbal, and presentation skills to influence stakeholders at all levels.
• Collaboration: Proven success working cross-functionally with sales, operational and creative teams.
• Up to Date: Knowledge of digital trends, AI in marketing, and evolving B2B demand generation best practices.

What We're Looking For in You

• Results-oriented and commercially driven with a passion for numbers and data.
• Confident and proactive, able to take ownership of campaigns from concept to delivery.
• Curious and adaptable, eager to test new approaches and drive innovation in performance marketing.

Benefits

• 36 days of holiday (including UK Bank Holidays)
• Hybrid working - we work smart. We operate on a hybrid working rota so teams spend half the week in-office and the other half working from home
• 4pm finish on Fridays - start the weekend early!
• Mental health support via employee assistance programme (24/7/365)
• Company Sick Leave
• Private Health Scheme (company contribution)
• Enhanced maternity schemes
• Coffee, tea, fruit, and occasional treats; social events and opportunities for learning

All applicants must have the right to work in the United Kingdom.

Our Company Website

www.wwideevents.com

Our Events Portfolio

www.amourforums.com

www.mi-forums.com

www.privateluxuryevents.com

www.travel-fest.com