Performance Marketing Manager

Blu Digital; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A digital marketing agency based in London is seeking a Performance Marketing Manager to oversee advertising campaigns. You will manage budgets, optimize campaigns on Meta, and provide performance insights to stakeholders. Ideal candidates have experience in digital marketing, strong analytical skills, and proficiency in tools like Google Analytics or Tableau. This role involves strategic planning to ensure optimal allocation of resources and continuous testing of new marketing strategies.

Qualifications

• Experience managing and optimizing digital marketing campaigns.
• Strong analytical skills with experience using Tableau or Google Analytics.
• Ability to allocate budgets based on performance metrics.

Responsibilities

• Oversee daily execution and strategic planning of advertising campaigns.
• Provide updates and detailed performance reports to stakeholders.
• Continuously test new marketing channels and adjust media mix.

Skills

Campaign management

Performance analysis

Budget management

Digital marketing

Meta campaign optimization

Tools

Tableau

Google Analytics

Job description

Performance Marketing Manager

London

Are you looking for a new role? Are you ready to take the next steps in your Performance Marketing career?

My client is seeking a Performance Marketing Manager to join their growing team In London. In this role, you will oversee the daily execution and strategic planning of our advertising campaigns across various channels. Daily, you will develop and oversee budgets for the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives. You will be expected to manage and optimise campaigns on Meta, implementing adjustments based on performance insights.

In this role, you will provide updates and strategic insights to key stakeholders while delivering detailed reports and performance insights, including monthly and weekly presentations. You must have experience with either Tableau or Google Analytics. Finally, you will be continuously testing new marketing channels and strategies, maintaining a robust testing pipeline, and adjusting media mix based on results.

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