Performance Marketing Manager

Zachary Daniels Recruitment; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A prominent UK recruitment firm is searching for a Performance Marketing Manager in SW London. The role involves managing a £5m+ marketing budget to drive ROI across various digital channels, including PPC and Affiliates. Candidates should have over 3 years' experience in performance marketing, particularly with Google Ads. This position offers the chance to work within a respected retail group, focusing on innovation and growth.

Benefits

Company discount

Enhanced pension

Qualifications

• 3+ years' experience optimising paid campaigns, especially in Google Ads.
• Proven track record of hitting ROAS/ROI targets.
• Strong analytical and reporting skills.

Responsibilities

• Manage PPC, Affiliates, Retargeting for ROI and growth.
• Optimise campaign performance across channels.
• Produce actionable insights from reporting.

Skills

Experience optimising paid campaigns

Strong analytical skills

Experience with Google Ads

Commercial acumen

Collaboration skills

Tools

Google Ads

Google Analytics

Excel

Affiliate platforms

Job description

Overview

Performance Marketing Manager | SW London (Hybrid) | £60-65k + Benefits (Inc company discount/ enhanced pension)

Zachary Daniels are delighted to be recruiting a Performance Marketing Manager for a large, well-known UK retailer. Reporting directly to the Head of Ecommerce, this is an exciting opportunity to take ownership of a £5m+ annual performance marketing budget, covering PPC, Affiliates, Retargeting, and Prospecting across multiple household brands. You'll play a pivotal role in maximising profitability, ensuring campaigns deliver against ROI and growth targets, and keeping the business at the forefront of digital marketing innovation.

Responsibilities

• Take ownership of PPC, Affiliates, Retargeting and Display to deliver ROI and growth.
• Optimise campaign performance across all channels to maximise profitability.
• Run a structured testing and continuous improvement programme.
• Manage feeds, product data and creative to maximise ad visibility and click-through.
• Carry out analytical deep dives to identify issues and implement corrective actions.
• Align paid media activity with trading priorities and promotional calendars.
• Collaborate with suppliers on co-funded campaigns and data-sharing.
• Produce reporting at all levels - channel, campaign, supplier and product - with actionable insights.
• Stay ahead of industry trends by adopting new tools, platform updates and best practice.
• Support the wider Ecommerce team with digital marketing opportunities.

About you

• We're looking for a commercially-minded digital marketer with:
• 3+ years' experience optimising paid campaigns (Google Ads essential).
• Proven track record of hitting ROAS/ROI targets and adapting strategies accordingly.
• Experience running structured testing and optimisation programmes.
• Strong commercial acumen and the ability to align marketing with trading priorities.
• Excellent analytical and reporting skills, with hands-on experience in Google Ads, Google Analytics and Excel.
• Familiarity with affiliate platforms/networks and campaign management.
• Knowledge of tagging, tracking and attribution models (advantageous).
• Collaborative style, with the ability to build strong cross-functional relationships.

This is a fantastic chance to step into a high-impact, ownership role within a trusted and respected UK retail group. You'll be given the responsibility, budget, and freedom to deliver results, while working with great brands and forward-thinking teams.

If you're an ambitious performance marketer who thrives on delivering ROI and driving optimisation, this is the role is perfect for you!