Performance Marketing Manager

Addepar; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global technology and data company is seeking a dynamic Performance Marketing Manager to drive growth in the EMEA and APAC regions. This role involves developing marketing strategies, leading campaigns, and collaborating with teams to enhance brand awareness and client engagement. The ideal candidate has experience in B2B marketing within the financial technology sector and strong project management skills.

Qualifications

• Substantial experience in B2B marketing, preferably in the financial technology or software industry.
• Proven experience in managing and executing marketing campaigns across multiple channels.
• Excellent communication and interpersonal skills to build relationships with stakeholders.

Responsibilities

• Develop and execute performance marketing strategies.
• Lead the development and execution of multi-channel marketing campaigns.
• Create compelling design and copy for campaigns.

Skills

B2B marketing

Project management

Communication skills

Marketing automation tools

CRM systems

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Marketing analytics platforms

Job description

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. With client presence in more than 50 countries, Addepar's platform aggregates portfolio, market and client data for over $8 trillion in assets.

The Role

Addepar is seeking a dynamic and commercially focused Performance Marketing Manager to join our marketing team. This role will be responsible for driving the geographical expansion and success of Addepar across our EMEA and APAC regions.

What You’ll Do

• Drive Growth through Performance Marketing: Develop and execute performance marketing strategies that drive awareness, adoption, and engagement of Addepar and our solutions.
• Lead Multi-Channel Campaigns: Lead the development and execution of marketing campaigns covering all channels to drive brand awareness, lead generation, and pipeline growth.
• Content Creation: Create compelling design and copy to support campaigns, events or other activities.
• Enhance the delivery of our third-party conference participation and our own client events: Work with our events team to plan and implement conference participation and deliver high-end Addepar hosted events.
• Collaborate with Teams: Work closely with internal teams and external partners to create and deliver joint marketing initiatives.
• Stay Informed: Stay up-to-date with industry trends, competitor activities, and market developments to inform marketing strategies and initiatives.
• Leverage Marketing Technology: Utilize marketing automation tools, CRM systems, and analytics platforms to enhance the effectiveness and efficiency of marketing campaigns.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field.
• Substantial experience in B2B marketing, preferably in the financial technology or software industry.
• Proven experience in managing and executing marketing campaigns bringing together multiple marketing channels.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions.