Paid Social Creative Strategist

Butternut Box; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A direct-to-consumer e-commerce business in Greater London is seeking a Paid Social Creative Strategist to enhance their marketing efforts across Meta and TikTok. This role involves managing creative strategies, optimizing performance, and collaborating across teams to deliver high-quality content. Applicants should have strong analytical skills, project management experience, and a deep understanding of social media best practices. The position requires in-office attendance three days a week and offers a supportive environment focusing on diversity and inclusion.

Benefits

25 days holiday plus 8 bank holidays

5 paid 'paws' days per year

£500 personal learning & development budget

Enhanced parental leave package

Private Medical Insurance

Time off for fertility treatments

Discounted gym access

Qualifications

• Proven ability to manage multiple creative work streams and deliver on time.
• Strong understanding of platform algorithms and best practices.
• Experience in line-managing creative or content-focused roles.

Responsibilities

• Own the strategy, delivery, and performance of paid social creative.
• Build systems to increase creative output without sacrificing quality.
• Manage creative work streams to ensure alignment on concepts and timelines.

Skills

Deep knowledge of Meta and TikTok creative best practices

Strong creative strategy and briefing capability

Ability to scale creative content while improving performance

Strong project management skills

Analytical skills to turn performance insights into action

Job description

We are on the lookout for a Paid Social Creative Strategist to join our Marketing Growth Team.

As a direct-to-consumer e-commerce business, driving growth through our digital marketing endeavours is crucial. Our goal? To establish ourselves as the leading fresh dog food company in Europe, maintaining a strong growth trajectory over the next 5 years.

The Paid Social Creative Strategist will own the strategy, delivery and performance of paid social creative across Meta and TikTok. Sitting within the UK Marketing team, this role is pivotal for scaling creative output while simultaneously improving creative performance and quality.

The role acts as the central point of ownership between creative, media and insight, managing multiple work streams (including in-house, agency and UGC resource), enabling creative sharing across international markets, and ensuring paid social creative drives efficient customer acquisition.

Here’s what this role en‑tails:

• Build and manage systems, frameworks and processes that increase creative output without sacrificing quality or performance.
• Ensure concepts, hooks and formats are repeatable, scalable and insight‑led.
• Raise the overall creative bar through strong briefing, feedback and iteration.
• Act as the creative expert for Meta and TikTok, with strong understanding of platform best practices and algorithm needs.
• Ensure creative is optimised for placements, audiences and delivery signals.
• Continuously evolve creative approaches in line with platform and format changes.
• Develop clear creative strategies, concepts and testing hypotheses grounded in performance insight.
• Write strong, actionable briefs defining hooks, angles, messaging and formats.
• Support the development of compelling early‑frame hooks.
• Provide clear, performance‑focused feedback across all creative work streams.

Performance insight & optimisation

• Analyse creative performance across key metrics (e.g. CTR, CVR, CPA).
• Feed learnings directly into future briefs, test plans and creative iterations.
• Work closely with Paid Media teams to scale winning creative effectively.

Project, stakeholder & work stream management

• Manage multiple creative work streams, ensuring alignment on concepts, priorities and timelines.
• Coordinate delivery across internal teams, external agencies and creators.
• Ensure creative is delivered on time, to brief and against performance goals.
• Manage a creative agency as a dedicated paid social creative work stream.
• Line‑manage a direct report focused on generating UGC content via creators.
• Set clear priorities, standards and development goals across teams.

International creative sharing

• Ensure paid social creative assets, frameworks and learnings are shared effectively with international markets.
• Support local adaptation while maintaining performance intent and quality standards.

👋 A bit about you.

• You possess deep knowledge of Meta and TikTok creative best practices and algorithm requirements
• Have strong creative strategy and briefing capability.
• A proven ability to scale creative content while improving performance outcomes
• Strong project, stakeholder and agency management skills
• Experience line‑managing creative or content‑focused roles
• You are highly analytical, with the ability to turn performance insight into action
• Applicationreview
• Initial call (45 minutes): Introductory chat with our Talent Partner.
• Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
• Technical interview (1 hour): Remote interview where you’ll get the opportunity to present your task to the team. You’ll then be asked a number of questions relating to it.
• In person values interview (45 minutes): In person interviews in our office in White City where you will meet with two squad members. You'll be asked a number of scenario and competency based questions regarding leadership experience & to assess if your values align with our company values.
• We work 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. Thisisnonnegotiable,sopleaseonlyapplyifyou’rewithinareasonablecommuteofLondon.
• We reserve the right to close the position if we receive a lot of applications.We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
• Wearenotlookingforrecruitmentagencysupportforthisrole.

🐶A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
• Best office ever
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Axa
• Private Dental Insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at Butternut
• Discounted gym access through My Gym Discounts
• Lots of office dogs (Chief, Basil, Jammy, Peggy, Pip, Winnie and many more….)

❗️A few things to note:

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmentalperformance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

#LI-Hybrid

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