Paid Social & Creative Growth Lead (Remote)

Freddies Flowers; Remote; GBP 60,000 - 80,000; Full time

Job summary

A floral subscription service in the UK is seeking a creative, data-driven Performance Marketer to manage and scale social media ad campaigns, particularly on Meta. This role requires experience in crafting high-converting ads, analyzing performance metrics, and developing a workflow for continual testing. The ideal candidate will bring proven expertise in scaling paid media and lead a small team to drive subscription growth. Benefits include flexible work options, holiday purchases, and health support.

Benefits

Option to buy extra holiday days

Discounted flowers for friends/family

WFH (where applicable)

Learning and Development Support

Cycle to work scheme

Employee Assistance Programme

Discounted gym membership

Cash plan with Medicash

Health and wellbeing sessions

Team socials and events

Bi-Weekly lunch

And Flowers!

Qualifications

• Proven experience scaling Meta spend through delivering high performing video and static ads.
• Ability to write high-converting scripts using direct-response frameworks.
• Understanding of metrics like CTR, CPM, CPC, and AOV for ad performance analysis.

Responsibilities

• Manage CPA targets while scaling paid social campaigns.
• Develop and own weekly performance creatives.
• Coordinate paid social shoots and production workflow.
• Run structured tests to scale winning ads.
• Own reporting and turn insights into strategy.
• Lead the Paid Social Team and manage a Senior Executive.
• Optimize website pages for conversions based on ad content.

Skills

Performance marketing

Creative production

Data analysis

Video ad scripting

Job description

A floral subscription service in the UK is seeking a creative, data-driven Performance Marketer to manage and scale social media ad campaigns, particularly on Meta. This role requires experience in crafting high-converting ads, analyzing performance metrics, and developing a workflow for continual testing. The ideal candidate will bring proven expertise in scaling paid media and lead a small team to drive subscription growth. Benefits include flexible work options, holiday purchases, and health support.