Paid Search Specialist (12 month contract)

Rentokil Initial Careers; Crawley; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A global pest control company is seeking a Google Ads Specialist in Crawley. In this role, you will implement and optimize paid media strategies, analyze performance data, and maintain relationships with markets. Candidates should have at least 12 months of Google Ads experience and possess strong analytical and communication skills. The position offers a competitive salary, hybrid working, and other benefits, including healthcare and holidays.

Benefits

Competitive salary

Hybrid working

Healthcare

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Free parking

Qualifications

• Minimum 12 months experience in Google Ads Paid Search.
• Google Ads Certified.
• Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets.
• Excellent English written and verbal communication skills.
• Experience with analysis and reporting.

Responsibilities

• Deliver the operational implementation of RI's Paid media Strategy.
• Provide support on optimisation strategies for Paid Search management.
• Execute paid search conversion rate tests and collect performance data.
• Maintain strong market relationships and provide recommendations on paid media performance.

Skills

Analytical skills

Communication

PPC Best Practices

Data Interpretation

Education

Undergraduate degree

Tools

Google Ads

Microsoft Excel

Google Data Studio

Google Analytics

Job description

Purpose of Role

Rentokil Initial is a global Pest Control brand and maintains a web estate of over 160 websites. The web estate is critical to delivering digital enquiries into the business to drive forward the organic revenue growth targets of the Group. These digitally generated enquiries are a fundamental source of sales leads into RI's local country businesses.

Key Responsibilities

• Deliver the operational implementation of RI's Paid media Strategy in conjunction with the Paid Media Manager.
• Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices.
• Assist with the strategy and planning for improving and maximising the Global ROI of Paid media.
• Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets.
• Create & maintain best practice documents & guides to share with markets.
• Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices.
• Maintain strong market relationships, keeping them up to date on the progress and success of campaigns.
• Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to audits and ROI analysis.
• Investigate account & agency issues and source best-practice resolutions.
• Support the Quality Score improvements across accounts.
• Support the sharing of paid search learnings with the SEO team and all other digital channels.
• Leverage organic search insights and plug them into paid search channels.
• Where required set-up and manage accounts or campaigns to drive acquisition.
• Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website.
• Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
• Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group.
• Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements.
• Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve.

Key Competencies

• Excellent numeracy and communication skills, verbally and through presentations to effectively explain, and promote best practices in PPC.
• Highly analytical with a real eye for detail. The ability to analyse large sets of data and to interpret these data sets to output actionable insights and recommendations.

Requirements

• Minimum 12 months experience in Google Ads Paid Search.
• Google Ads Certified.
• Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets.
• Excellent English written and verbal communication skills.
• Google Ads Interface and Editor experience.
• Experience with analysis and reporting.

Desirable

• Undergraduate degree.
• Experience in managing multi-lingual Paid Search Accounts.
• Bing Search Engine Marketing (SEM) experience.
• Paid social experience (Facebook, LinkedIn).
• Google Data Studio experience.
• Google Analytics Certified (GA4).

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

Equal Opportunity

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to [e-mail] if you need anything.