Paid Search Executive

NBCUniversal; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global media and entertainment company in Greater London is seeking a Paid Search Executive responsible for executing and managing paid search campaigns for their streaming service. You will work closely with the Paid Search Planner and the digital team to optimize performance while providing key insights through detailed reporting. The ideal candidate should have demonstrable experience in Paid Search and strong knowledge of Google Ads. This role offers a collaborative environment and opportunities for career growth.

Qualifications

• Demonstrable experience in a Paid Search/PPC role.
• Strong working knowledge of Google Search Ads.
• Proficiency in analytical tools like GA4.

Responsibilities

• Conduct daily monitoring and optimisation of paid search campaigns.
• Ensure best-in-class account hygiene and continuous improvements.
• Perform daily budget tracking to ensure accurate spend alignment.
• Execute A/B tests on ad copy and keywords.
• Extract and analyse raw performance data from marketing platforms.

Skills

Hands-on experience in Paid Search/PPC

Strong knowledge of Google Search Ads

Proficiency in Excel

Familiarity with Google Analytics 4

Experience optimizing campaigns against CPA and ROI

Education

Eligible to work in the UK

Proficiency in written and spoken English

Tools

Google Ads

Microsoft Advertising

Looker Studio

Tableau

Google Tag Manager

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

From NBCUniversal, Hayu is the first all‑reality subscription video‑on‑demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.

Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad‑free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu’s sub‑genres of reality content: Home & Design, Dating, Fashion and True Crime.

This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.

Job Description

The Paid Search Executive is responsible for the day-to-day execution, management, and reporting across Hayu’s core paid search channels. This role focuses on meticulous campaign maintenance, optimisation to key performance indicators (KPIs), and supporting the team’s testing agenda. Working under the guidance of the Paid Search Planner, and reporting to a Paid Search Manager, the Executive will be the hands‑on specialist ensuring all campaigns drive efficient subscriber acquisition and retention for the service.

Key Responsibilities

Campaign Execution & Optimisation

• Daily Management: Conduct daily monitoring and optimisation of paid search campaigns across core platforms, including but not limited to Google Ads and Microsoft Advertising.
• Account Hygiene: Ensure best‑in‑class account hygiene, including adherence to established campaign structures, naming conventions, and continuous quality score, conversion rate, and cost per acquisition improvements.
• Budget Pacing: Perform daily budget tracking and pacing to ensure accurate spend alignment against monthly budgets and campaign‑specific goals.
• Tactical Testing: Execute A/B tests on ad copy, keywords, and landing pages working with the Paid Search Planner to drive measurable improvements in performance (e.g., CTR, CPA).
• Maintenance: Responsible for the hands‑on building, migration, and restructuring of campaigns and ad groups as directed by the Planner.

Performance Analysis & Reporting

• Data Extraction: Extract, organise, and analyse raw performance data from marketing platforms, combined with leaning on existing reporting dashboards.
• Reporting Support: Assist the Planner in compiling and delivering weekly performance reports, translating data into clear summaries of trends, risks, and recommended next steps.
• Tracking: Partner with Hayu’s Product Team and an external SEO agency to monitor and request any improvements or implementations via Google Tag Manager to ensure accurate conversion tracking and data flow between platforms and analytics tools like GA4.
• Financial Accuracy: Support the financial process by assisting with raising Purchase Orders (POs) and reconciling budget/spend data.

Collaboration & Teamwork

• Cross‑Functional Support: Work closely with the Paid Search Planner and the wider digital team to execute strategic roadmaps and ensure consistent messaging across all digital channels (Search, Social, Programmatic).
• Mentorship & Learning: Actively participate in training and upskilling sessions provided by the Planner and external partners (Google, Microsoft).
• Stakeholder Communication: Maintain clear and effective communication with internal stakeholders and external agency/publisher partners on campaign progress and execution details.

Basic Requirements

• Experience: Hands‑on, demonstrable experience in a dedicated Paid Search/PPC role (agency or client side).
• Platform Expertise: Strong working knowledge of Google Search Ads is essential. Familiarity with Microsoft Advertising is a plus.
• Analytical Proficiency: Proficiency in Excel (e.g., pivot tables, VLOOKUPs) and familiarity with analytical tools like Google Analytics 4 (GA4) and visualization tools (e.g., Looker Studio, Tableau).
• Performance Focus: Demonstrated experience in optimising campaigns against strict CPA and ROI goals.

Desirable Characteristics

• Previous experience on the media agency or client side within Media & Entertainment, SVOD/OTT, or subscription marketing.
• Exposure to SA360 (Search Ads 360) is a plus.
• Understanding of marketing to millennial consumers and enjoyment of reality TV.

Requirements

• Eligible to work in the UK
• Proficient in written and spoken English

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].