Paid Media Marketing Manager (Google & Meta)

LTF DESIGN & MARKETING LTD; Remote; GBP 27,000 - 32,000; Full time

Job summary

A leading digital marketing agency in the UK is seeking a talented Paid Marketing Manager to oversee advertising campaigns across Meta platforms. The role requires proven experience in paid media, knowledge of key advertising tools like Meta Ads Manager and Google Adwords, and strong analytical skills. This position offers a competitive salary of £27k to £32k, comprehensive benefits, and the flexibility to work remotely.

Benefits

28 holiday days excluding Public Holidays

Health insurance

Flexible working hours

Pension contributions

Team event away days

Qualifications

• Minimum of 1 year experience in paid media with success in the UK market.
• Strong analytical skills to interpret data insights.
• Excellent verbal and written communication skills.

Responsibilities

• Design and execute Meta/Google ads aligned with business objectives.
• Conduct audience research for targeted segments on Meta platforms.
• Manage advertising budget to maximise ROI.

Skills

Knowledge of Meta Ads Manager

Google Adwords

Google Analytics

A/B Testing

Data Analysis

Creative Ad Copy Development

Tools

Google Tag Manager

Facebook Business Suite

Job description

Company Overview

LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.

Job Summary (Applicants must be UK residents)

We're seeking a talented and results-driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy.

Key Responsibilities

• Campaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audience.
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms.
• Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI.
• A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance.
• Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data.
• Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings.
• Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution.

Qualifications

• Experience: Minimum of 1 years of proven experience around paid media, with a demonstrable track record of success within the UK market.
• Skills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google Analytics.
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
• Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience.
• Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK.
• Communication Excellent verbal and written communication skills.
• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.

Preferred Qualifications/ Experience

• Minimum 1 years in a marketing agency or in-house marketing department
• Meta Blueprint certification (or similar).
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
• Experience with landing page refinement/conversion
• Medical/Clinic based Marketing experience

Compensation and Benefits

• Competitive salary commensurate with experience, ranging from £27k to £32K PA - subject to a successful probation period.
• Comprehensive benefits package:
  • 28 holiday days (excluding Public Holidays)
  • Health insurance
  • Team event away days
  • Flexible working hours
  • Pension contributions
• Opportunities for professional development