Paid Media Executive

Zachary Daniels Recruitment; Leigh; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading recruitment agency is seeking a Paid Media Executive to join a fast-growing marketing team. This role involves assisting in the execution and analysis of paid media campaigns across various platforms including Google Ads and Meta. The ideal candidate has 2-3 years of experience in paid media, strong analytical skills, and the ability to thrive in a fast-paced environment. Competitive salary and benefits offered.

Qualifications

• 2-3 years' experience in a paid media or performance marketing role.
• Familiarity with digital marketing tools and platforms.
• High attention to detail with strong analytical skills.

Responsibilities

• Assist in the setup and optimisation of paid media campaigns.
• Conduct audience research and keyword analysis.
• Monitor daily performance metrics and provide actionable insights.
• Collaborate with internal teams to ensure consistent messaging.
• Manage ad spend within budget and optimise toward KPIs.

Skills

Digital marketing

Data-driven decision-making

Continuous optimisation

Analytical skills

Communication skills

Tools

Google Ads

Meta Ads Manager

Google Analytics

Klaviyo

Shopify

Excel

Job description

Overview

Paid Media Executive | DTC | Liverpool | Salary up to £35k Basic + Benefits

Join this incredible brand who are experiencing high growth and global expansion, in the role of PPC Manager. An exciting opportunity has opened up for a Paid Media Executive to join a fast-growing marketing team. The ideal candidate will be passionate about digital marketing, data-driven decision-making, and continuous optimisation.

As a Paid Media Executive, you\'ll be responsible for assisting in the planning, execution, and analysis of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing tools. You\'ll work closely with other marketing professionals to ensure campaigns align with wider brand goals.

Key Responsibilities

• Assist in the setup, monitoring, and optimisation of paid media campaigns across digital platforms.
• Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign strategies.
• Monitor daily performance metrics, providing regular insights and actionable recommendations.
• Contribute to ad copy creation and suggest landing page improvements to boost campaign performance.
• Collaborate with internal marketing and ecommerce teams to ensure consistent messaging and strategy alignment.
• Manage ad spend within budget and optimise toward KPIs including ROAS, CPA, and CTR.
• Use platforms like Google Analytics, Google Ads, and Meta Ads Manager to analyse data and identify opportunities.
• Support with A/B testing and contribute to performance reviews with senior stakeholders.

About You

• 2-3 years\' experience in a paid media or performance marketing role.
• Familiarity with tools such as GA4, Klaviyo, Shopify, and Excel.
• High attention to detail and strong analytical skills.
• Strong communication abilities and a proactive, team-oriented mindset.
• Able to manage multiple tasks in a fast-paced environment.

Apply today to be considered!