Omnichannel Content Executive

Experis - ManpowerGroup; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global team is looking for an Omnichannel Content Executive to create and deliver impactful digital content across various consumer channels. The role involves collaborating with cross-functional teams and utilizing data to drive content effectiveness. The ideal candidate will have proven experience in digital content creation for omnichannel campaigns and strong presentation skills. Familiarity with Adobe Creative Cloud and Content Management Systems is required. This position offers a hybrid working model with three days onsite and two remote.

Qualifications

• Proven experience in digital content creation for omnichannel campaigns.
• Strong experience with content strategy across various platforms.
• Ability to analyze retail trends and provide actionable insights.

Responsibilities

• Own the creation and delivery of omnichannel content across channels.
• Collaborate with cross-functional teams to align content with campaign goals.
• Drive content effectiveness using feedback loops and data.

Skills

Digital content creation

Content strategy

Presentation skills

Analytical skills

Tools

Adobe Creative Cloud

Figma

Content Management Systems e.g. AEM

Job description

Job title: Omnichannel Content Executive
Location: Hybrid (3 days a week onsite; 2 days a week remote)
Contract: 6 months (possibility of extension)

Overview

We're seeking an Omnichannel Content Executive to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of digital content, retail, and brand communications—requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution.

Key Responsibilities

• Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, and trade partners.
• Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
• Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
• Present ideas to senior stakeholders clearly and persuasively—explaining not just what's possible, but what isn't, and why.
• Contribute insight into content creation particularly indirect retail and brand retail—especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
• Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
• Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You’ll Bring

• Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands.
• Strong experience with content strategy—including web, CRM, paid, social, and indirect retail.
• Confidence and clarity as a presenter and stakeholder engager—able to pitch ideas effectively and challenge when necessary.
• Comfort working with ambiguity and navigating a matrixed environment.
• Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM
• An understanding of digital brand storytelling, and how to craft content that performs across different consumer touchpoints.
• Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
• Demonstrates strong design capabilities, including sketching, concept exploration, and visual development through experimentation, brainstorming, and iterative refinement.

Nice to Have

• Experience in regulated industries (e.g., vaping, tobacco, alcohol) where compliance impacts content execution.
• Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM