Off-Page SEO Specialist - DACH

Legend; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading online marketing firm in London is seeking an Off-Page SEO Specialist to strengthen link-building efforts across DACH markets. This hands-on role involves identifying backlink opportunities, conducting market analysis, and contributing to SEO initiatives. The ideal candidate has a proven SEO background and excellent language skills in German and English, ready to make an immediate impact.

Benefits

Annual discretionary bonus

Paid annual leave with a festive break

Tailored flexibility for work-life balance

Qualifications

• Proven track record of delivering successful off-page SEO campaigns.
• Excellent written and verbal communication skills in German (Native) and English.
• Strong understanding of content quality, topical relevance, and EEAT principles.

Responsibilities

• Own the full lifecycle of link acquisition targets.
• Conduct in-depth competitor research.
• Collaborate closely with the on-page SEO team.

Skills

Successful off-page SEO campaigns

Written and verbal communication in German and English

SEO strategy and backlink analysis

Content quality and topical relevance

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring an Off-Page SEO Specialist, reporting directly to our Senior Off-page SEO Manager.

The Off-Page SEO Specialist will strengthen our link-building efforts across the DACH markets. You’ll play a key role in shaping off-page strategy, identifying high-impact backlink opportunities, and contributing to special SEO initiatives. This is a hands on role where you will take ownership of specific targets for our DACH markets, and own the link acquisition from end-to-end. You’ll lead competitor and market analysis, work with freelancers and agencies to plan, review, and publish authoritative German-language content, and track the live links.

You’ll be joining a high-performing, collaborative SEO team where your local expertise and ideas will make a real impact from day one.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. Ready to make an impact? Join us!

Your Impact:

• Own the full lifecycle of your link acquisition targets, from identifying and evaluating domains to planning and executing campaigns to monitoring live results.
• Actively contribute to the development of off-page strategy, conduct in-depth competitor research, and identify opportunities to improve internal processes and workflows.
• Collaborate closely with the on-page SEO team to support their needs, offer insights, and ensure strategic alignment.
• Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in German and English.
• Take ownership of special projects, driving them from planning to execution with cross-functional team involvement.
• Develop and maintain strong relationships with agencies, publishers, and other external partners, and leverage these relationships to negotiate better deals.

What You'll Bring:

• Proven track record of delivering successful off-page SEO campaigns
• Excellent written and verbal communication skills in German (Native) and English.
• A strong understanding of content quality, topical relevance, and EEAT principles and how they relate to off-page signals.
• Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
• Expert knowledge of SEO strategy, backlink analysis, competitor analysis, and audits.
• Ability to work under pressure and strict deadlines.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
• 2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)
• 3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.