NPD & Sales Development Manager

Reed Specialist Recruitment Ltd.; Remote; GBP 55,000 - 70,000; Full time

Job summary

A leading recruitment firm is seeking an NPD & Sales Development Manager in West London. This role involves driving product innovation, building strong relationships with retailers, and ensuring successful product launches in the FMCG sector. The ideal candidate has proven commercial experience, excellent negotiation skills, and a passion for shaping product strategy in a fast-paced environment.

Qualifications

• Proven commercial experience in FMCG or wholesale, with supermarket exposure.
• Strong background in product development, category management, and sales growth.
• Highly organised, commercially savvy, and detail-focused.

Responsibilities

• Grow relationships with major retailers.
• Negotiate with new suppliers.
• Lead innovation from concept to market.
• Identify new product opportunities.
• Own the NPD process for profitability.
• Collaborate with cross-functional teams.
• Drive performance and monitor results.

Skills

Commercial experience in FMCG

Product development

Negotiation skills

Relationship building

Presentation skills

Job description

NPD & Sales Development Manager

Location: West London

Salary: £55-70k (depending on experience) + package + travel involved

Drive innovation. Shape categories. Launch products that make an impact.

Join a well-established wholesale powerhouse supplying branded and own-label products to leading supermarkets, retail chains, foodservice, and production. We're on the hunt for an NPD & Sales Development Manager who can spot opportunities, build strong retailer and supplier relationships, and deliver commercially successful product launches nationwide.

What You’ll Do:

• Grow relationships - leverage existing contacts and win new listings with major retailers
• Negotiate - You will be at the front of negotiation with new suppliers (experience dealing with manufacturers & suppliers abroad/ in Europe would be ideal!)
• Lead innovation - take products from concept to supermarket shelves.
• Spot trends & gaps - identify new product opportunities that excite customers.
• Own the NPD process - ensure every launch is profitable and compliant.
• Collaborate & deliver - work with technical, marketing, and supply chain teams to make launches seamless.
• Drive performance - monitor results and keep improving.

What We’re Looking For:

• Proven commercial experience in FMCG or wholesale, with supermarket exposure.
• Strong background in product development, category management, and sales growth.
• A confident communicator with excellent presentation skills.
• Highly organised, commercially savvy, and detail-focused.
• A natural relationship builder across suppliers and retail customers.

This is your chance to shape NPD strategy in a fast-paced, customer-focused business. If you're proactive, results-driven, and ready to make an impact - we want to hear from you!

Please click apply, and I will be in touch with more details.