New Business Sales Manager

Halfords Group PLC; West Midlands; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A leading UK retail company in the West Midlands is seeking a motivated New Business Sales Manager to drive B2B sales growth. The successful candidate will engage with corporate clients, manage the sales cycle from prospecting to closing, and work closely with the Senior Sales team. Responsibilities include cold calling, networking, and delivering persuasive presentations. The role offers a dynamic work environment with opportunities for personal and professional development, including a competitive salary, bonus, and employee benefits.

Benefits

Competitive salary

Annual discretionary bonus scheme

Pension

Life assurance

25 days annual leave plus bank holidays

Enhanced family leave

Employee discounts

Wellbeing support

Hybrid working options

Qualifications

• Proven experience in B2B sales with a strong track record in cold outreach, lead generation, and winning new business.
• Comfortable prospecting and engaging senior decision-makers through phone, email, and face-to-face meetings.
• Confident presenter, able to clearly communicate value and influence clients both in person and online.
• Commercially minded, with the ability to understand client needs and convert opportunities into revenue.
• Highly motivated, resilient, and driven by targets, KPIs, and measurable success.
• Strong organisational and administrative skills, with experience using CRM systems to manage pipelines.
• Self-starter who enjoys autonomy and takes ownership of performance and results.
• Collaborative team player, willing to support wider sales strategy and growth initiatives.

Responsibilities

• Generate new business through proactive prospecting, cold calling, outbound outreach, networking, and client visits.
• Build and manage a strong pipeline of new opportunities, keeping CRM systems accurate and up to date.
• Own the full sales cycle from initial contact through to close for large corporate clients.
• Deliver engaging sales presentations and proposals, both in person and online.

Skills

B2B sales experience

Cold outreach

Lead generation

Client engagement

Presentation skills

Organisational skills

CRM management

Target-driven

Collaboration

Job description

Apply now Job no: 562914
Work type: Full time
Site: Redditch
Categories: Customer Support, Central Support
Location: West Midlands
Salary: Up to £38,000 + Car + Bonus

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e‑bike and electric vehicle servicing to on‑demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day党员 working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast‑paced working environment where expertise and focus take people far.

The role

This is an exciting opportunity to join Halfords in a New Business Sales Manager role, with a strong focus on new business development and lead generation. You’ll be responsible for identifying, engaging and winning large corporate clients, opening doors with senior decision‑makers and converting cold prospects into long‑term customers. Working closely with the Senior Sales & Account Manager, you’ll support sales strategy and play a key role in driving B2B revenue growth.

Day to day, you’ll be heavily focused on cold prospecting and outbound activity, including cold calling, networking and client visits. You’ll deliver persuasive presentations both in person and online, manage opportunities through the full sales cycle, and keep your pipeline and CRM fully up to date. Working to clear KPIs and targets, you’ll bring energy, structure and momentum to new business activity across the team.

You’ll enjoy this role if you’re motivated by winning new business and thrive in a fast‑paced, target‑driven environment. You’ll have the autonomy to make the role your own, the support of a close‑knit team, and clear opportunities to develop your career. If you’re commercially minded, resilient and excited by the challenge of building something and making a visible impact, this role will suit you well.

This is a predominantly field‑based position but requires presence on site at our Redditch office 1 day per week.

Key responsibilities

• Generate new business through proactive prospecting, cold calling, outbound outreach, networking, and client visits
• Build and manage a strong pipeline of new opportunities, keeping CRM systems accurate and up to date
• Own the full sales cycle from initial contact through to close for large corporate clients
• Deliver engaging sales presentations and proposals, both in person // - please note this bullet content was truncated due to length; replace the entire list with all
• items from the original description, ensuring each
• is closed properly.

About you

• Proven experience in B2B sales with a strong track record in cold outreach, lead generation, and winning new business
• Comfortable prospecting and engaging senior decision‑makers through phone, email, and face‑to‑face meetings
• Confident presenter, able to clearly communicate value and influence clients both in person and online
• Commercially minded, with the ability to understand client needs and convert opportunities into revenue
• Highly motivated, resilient, and driven by targets, KPIs, and measurable success
• Strong organisational and administrative skills, with experience using CRM systems to manage pipelines
• Self‑starter who enjoys autonomy and takes ownership of performance and results
• Collaborative team player, willing to support wider sales strategy and growth initiatives
• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working with a blend of working in our Support Centre and from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an thinks for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.