New Business Sales Consultant - Primary Care

OneAdvanced; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading business software provider in the UK is seeking a New Business Sales Consultant to join their Primary Care sales team. You will play a key role in expanding the customer base by promoting innovative solutions. The ideal candidate has strong B2B sales experience and understanding of the Primary Care landscape. This role includes managing the sales cycle and building relationships with GPs and healthcare providers.

Benefits

26 days annual leave

Performance bonus

Pension scheme

Employee Assistance Programme

Online Learning Platform

Qualifications

• Track record in B2B sales, ideally in healthcare or SaaS.
• Experience selling into Primary Care or NHS organisations.
• Ability to work independently and collaboratively.

Responsibilities

• Identify and pursue new sales opportunities.
• Build relationships with key decision-makers.
• Own the full sales cycle from contact to contract.

Skills

B2B sales experience

Understanding of Primary Care landscape

Excellent communication skills

Self-motivated with a hunter mentality

Familiarity with Salesforce

Tools

Salesforce

Job description

Role Introduction

We are seeking a driven and strategic New Business Sales Consultant to join our Primary Care sales team. This role is focused on identifying, engaging, and converting new business opportunities within the UK Primary Care sector. You will play a pivotal role in expanding our customer base by promoting our innovative Primary Care solutions to GP practices, PCNs, ICBs, and other healthcare providers.

What You Will Do

• New Business Development: Proactively identify and pursue new sales opportunities within the Primary Care market.
• Lead Generation & Qualification: Work closely with marketing and SDR teams to qualify inbound leads and generate outbound opportunities.
• Consultative Selling: Understand customer pain points and position our solutions to address clinical, operational, and financial challenges.
• Sales Cycle Management: Own the full sales cycle from initial contact to contract signature, ensuring timely and professional follow-up.
• Stakeholder Engagement: Build relationships with key decision-makers including Practice Managers, GPs, Clinical Directors, and Commissioners.
• Market Intelligence: Stay informed on NHS policies, funding initiatives, and digital transformation trends affecting Primary Care.
• Collaboration: Work cross-functionally with product, marketing, and customer success teams to ensure alignment and feedback loops.
• Reporting: Maintain accurate records in Salesforce and provide regular updates on pipeline, forecasts, and performance metrics.

What You Will Have

• Proven track record in B2B sales, ideally within healthcare or SaaS.
• Experience selling into Primary Care or NHS organisations is highly desirable.
• Strong understanding of the Primary Care landscape, including PCNs, ICBs, and NHS procurement processes.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated with a hunter mentality and a passion for solving customer problems.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with Salesforce.

What We Do For You

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme– Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth- Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes– From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus– Our Group-wide bonus scheme enables you to reap the rewards of your success
• Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere. You can access our online library with relevant content for your career growth. We also offer a range of external training opportunities including apprenticeship.

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme– Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent– Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of workand, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here