National Account Manager Wholesale & Foodservice (m/f/d)

Lemonaid Beverages GmbH; United Kingdom; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading beverage company based in the UK is seeking a National Account Manager to drive growth across wholesale and foodservice sectors. This full-time hybrid position requires managing key accounts, executing trade events, and collaborating with various partners. Ideal candidates should possess strong sales skills, strategic thinking, and a passion for making an impact through social initiatives. Competitive perks include generous holiday, private medical insurance, and opportunities for professional growth.

Benefits

26-30 days’ holiday plus bank holidays

Company pension scheme

Private medical insurance

Cycle2Work Scheme

Unlimited drinks

Qualifications

• Passion for sales and people interaction.
• Proactive attitude and initiative.
• Effective communication skills.
• Experience in managing and mentoring others.

Responsibilities

• Manage and grow relationships with wholesale and foodservice partners.
• Achieve sales targets and collaborate with distributors.
• Organize and execute trade events and activations.
• Provide market feedback to shape long-term strategy.

Skills

Sales communication

Relationship building

Strategic thinking

Event management

Proactiveness

Job description

National Account Manager Wholesale & Foodservice (m/f/d)

National Account Manager Wholesale & Foodservice

Type: Full-Time (40 hr/week) | Location: Hybrid - a mix of fieldwork, nationwide account visits, and our London office

We are seeking a candidate to lead brand growth and sales across our wholesale, foodservice, and QSR partners—especially contract caterers, workplace providers, and national wholesalers. This role combines account management, trade activation, and new business development, suited for someone who enjoys strategic thinking and hands-on work. Responsibilities include developing key account relationships, securing new listings, and executing events like depot days, trade shows, tastings, and training sessions. You will have one direct report and work closely with the Head of Sales, who will support your professional growth through tailored training and coaching, including areas such as P&L management and reporting.

Since 2009, our mission has been to innovate in the soft drinks market with Fairtrade, organic beverages that make a difference. Every bottle sold contributes to the Lemonaid & ChariTea Foundation, supporting social projects globally, raising over £10 million. We visit our sourcing partners annually to see the impact firsthand, exemplifying our commitment to social change and sustainability. Our team of 130 Lemonaiders operates across six countries, with a growing presence in the UK as we expand into new channels and markets.

WHAT WE OFFER

The perks of being a Lemonaider, changing the world one drink at a time

• A chance to work in a fast-growing social enterprise with a strong mission
• 26-30 days’ holiday plus bank holidays
• Company pension scheme
• Private medical insurance, including dental, optical, and mental health support
• Team socials and trips to our farming communities in the Global South
• Opportunity to join the Foundation’s advisory board and participate in funding decisions
• Cycle2Work Scheme
• Unlimited access to our delicious iced teas and soft drinks

YOUR ROLE

Your key responsibilities and what you’ll be doing

Account Management & Business Development

• Manage and grow relationships with wholesale, QSR, and foodservice partners like Brakes, Bidfood, and DDC
• Achieve sales targets for new and existing accounts
• Collaborate with distributor account managers for listings and upselling
• Support a Junior Foodservice Field Sales Executive in delivering results

Brand Activation & Events

• Organize and execute trade events, including fairs, depot days, tastings, and showcases
• Manage freelancers and sales teams for customer-facing activations
• Coordinate with distributors for joint events and activations

Distributor Engagement

• Work with wholesale partners to unlock new customer opportunities and boost sales
• Conduct depot visits, staff training, and field marketing with measurable outcomes

Strategic Input & Development

• Provide market feedback to help shape long-term strategy
• Receive coaching from the Head of Sales on reporting and account growth

ABOUT YOU

Now let’s talk about who you are

• You have a passion for sales and working with people, with a strategic outlook
• You are proactive and take initiative
• You are an effective communicator and relationship builder
• You enjoy a mix of planning and live events
• You are confident representing the brand to customers and partners
• You aim to develop your skills and take on strategic responsibilities
• You are comfortable managing and mentoring others
• You want to make a meaningful impact by driving growth and supporting social causes

HOW TO APPLY

If you’re ready to make a difference and drive growth with Lemonaid & ChariTea, we’d love to hear from you! Please follow this link to complete a short questionnaire.