National Account Manager - Wholesale and Convenience

The Advocate Group; Bristol; Remote; GBP 50,000 - 60,000; Full time

Job summary

A global drinks powerhouse in the UK is seeking a National Account Manager to lead the Booker account in the Wholesale and Convenience team. The ideal candidate will have significant FMCG sales experience, strong negotiation skills, and the ability to drive sales and profit targets. This role offers autonomy and the chance to grow within a supportive team. If you're ready to make your mark in a high-growth business, we’d love to hear from you.

Benefits

Car allowance

Bonus

Benefits

Qualifications

• Significant FMCG sales experience in Wholesale or Convenience, ideally with Booker exposure.
• Proven track record of delivering results through customer relationships, negotiation, and execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, collaboration, and influencing skills.

Responsibilities

• Take full ownership of the Booker relationship, building strong partnerships.
• Negotiate and manage trade spend wisely for effective promotions.
• Deliver sales and profit targets by managing everyday business.
• Spot opportunities to grow distribution and improve visibility.
• Work closely with marketing, category, finance, and supply chain teams.

Skills

FMCG sales experience

Customer relationships

Negotiation skills

Analytical skills

Communication skills

Job description

National Account Manager Wholesale and Convenience

Location: Home-based (with travel as required)

Package: up to £60,000 + car allowance + bonus + benefits

About the Business

This is an exciting opportunity to join a global drinks powerhouse with a portfolio of some of the world's most iconic and loved brands. Backed by strong investment and innovation capabilities, the business is on a high‑growth journey within the UK convenience and wholesale channels.

With a culture built around entrepreneurship, pace, and collaboration, you'll be part of a team that’s passionate about creating value for customers and consumers alike.

The Role

As National Account Manager, you will take full ownership of the Booker account within the Wholesale and Convenience team. You'll be responsible for building and executing winning customer plans, delivering revenue and profit targets, and unlocking new opportunities across the wholesale and convenience landscape. This role offers true autonomy, cross‑functional support, and the chance to make a visible impact in a critical customer partnership.

Key Responsibilities

• Take full ownership of the Booker relationship, building strong partnerships and delivering joint plans that drive growth for both sides.
• Negotiate and manage trade spend wisely to ensure promotions are effective and deliver great returns.
• Deliver sales and profit targets by managing everyday business, new product launches, and seasonal activity.
• Spot opportunities to grow distribution and improve visibility across Booker depots and stores.
• Work closely with marketing, category, finance, and supply chain teams to ensure plans are well executed.

About You

We’re looking for a commercially astute sales professional who thrives in fast‑paced FMCG environments and enjoys working with wholesale and convenience customers.

• Significant FMCG sales experience in Wholesale or Convenience, ideally with Booker exposure.
• Proven track record of delivering results through customer relationships, negotiation, and execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, collaboration, and influencing skills.

Why Join?

• Manage a strategically critical customer in the wholesale & convenience channel.
• Work with a portfolio of household‑name brands.
• Enjoy autonomy, visibility, and progression opportunities in a growing business.
• Be part of a supportive, high‑performing, and values‑driven team.

If you’re ready to take ownership of Booker and make your mark in a high‑growth global business, we’d love to hear from you.

Please get in touch with Kayleigh or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.