National Account Manager - Grocery and Online

Advocate Group; West Midlands; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic independent drinks brand in the UK is seeking a National Account Manager to oversee key grocery and e-commerce partnerships. This role involves full P&L ownership, driving growth, and collaborating with various teams to deliver innovative products. The ideal candidate will have a solid background in managing retail accounts within the FMCG sector, strong commercial acumen, and a data-driven approach to strategy and activation. This is an exciting opportunity to contribute to a brand that values sustainability and creativity.

Qualifications

• Proven success managing Grocery or Online Retail accounts within FMCG.
• Strong commercial acumen with negotiation and forecasting experience.
• Data-driven and creative, able to translate insights into activation.

Responsibilities

• Manage key grocery and e-commerce partners to drive growth.
• Full P&L ownership for forecasting and promotional effectiveness.
• Lead creation of pricing and promotional strategies.

Skills

Managing Grocery or Online Retail accounts

Commercial acumen

Negotiation and forecasting

Data-driven insights

Collaboration

Job description

Job Description

🛒 National Account Manager – Grocery (Premium Soft Drinks)

Join a fast-growing, independent drinks brand making waves across the grocery channel. With a focus on natural ingredients, sustainable production and distinctive British flair, this business has built a loyal following at home and overseas — and is continuing to expand across multiple formats and retail partners.

The Role

• Manage key grocery and e-commerce partners including Ocado, Asda, Booths and Amazon, delivering growth across volume, value and profit.
• Full P&L ownership – driving forecasting accuracy, promotional effectiveness and strong commercial delivery.
• Lead JBP creation, pricing and promotional strategy to achieve customer and brand targets.
• Partner closely with Marketing, Category and Innovation teams to land NPD and activation plans that excite shoppers.
• Build strategic relationships and become the go-to expert for your customers.

About You

• Proven success managing Grocery or Online Retail accounts within FMCG.
• Strong commercial acumen – confident handling negotiation, forecasting, and account planning.
• Data-driven and creative, able to translate insights into activation.
• A strong collaborator who thrives in an agile, values-driven environment.
• Passionate about ...