National Account Manager - Field Based

ACS Business Performance Ltd; Lancashire; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading provider in foodservice solutions is seeking a National Account Manager to manage key accounts across the UK. Key responsibilities include relationship management, new business identification, and collaboration with internal teams. The ideal candidate will have proven success in sales, strong communication skills, and a willingness to travel extensively. If you meet these qualifications, submit your CV and a cover letter detailing your experience.

Qualifications

• Proven success in sales, ideally within commercial catering equipment or a similar technical product environment.
• Experience working with both end users and distributors.
• Comfortable demonstrating equipment and discussing technical requirements.
• Full, clean UK driving licence.

Responsibilities

• Manage and grow a portfolio of national and strategic accounts.
• Build strong relationships across multiple levels.
• Identify new business opportunities through market insight.
• Collaborate closely with internal teams on proposals.
• Maintain accurate CRM records.
• Resolve customer issues promptly.

Skills

Sales success in commercial catering

Communication skills

Negotiation skills

Presentation capabilities

Organisational skills

Commercial awareness

Proficient in Microsoft Office

Experience with CRM systems

Willingness to travel

Job description

National Account Manager

This role sits at the heart of the organisation's engagement with major UK foodservice accounts. It combines relationship management, commercial negotiation, and project coordination across product specification, trials, and long-term growth planning. The position suits someone who enjoys managing a portfolio of strategic customers, spotting new opportunities, and working collaboratively with internal teams to deliver solutions that genuinely support clients' operational and development needs.

Core Responsibilities

• Manage and grow a portfolio of national and strategic accounts, ensuring product specifications are secured and maintained.
• Build strong relationships across multiple levels - from senior stakeholders to field teams and purchasing groups.
• Identify new business opportunities through market insight, competitor tracking, and understanding customer requirements.
• Support new product development by feeding back trends, customer challenges, and potential innovation areas.
• Provide regular reports on customer activity, opportunities, and market intelligence.
• Collaborate closely with internal sales, marketing, culinary and technical teams on proposals, trials, and product rollouts.
• Maintain accurate CRM records and ensure full visibility of customer interactions.
• Resolve customer issues promptly and professionally.
• Plan nationwide travel to visit accounts effectively, including overnight stays.
• Contribute to trade events and represent the organisation professionally.
• Manage pricing structures and coordinate price changes when required.

Essential Experience & Skills

• Proven success in sales, ideally within commercial catering equipment or a similar technical product environment.
• Experience working with both end users and distributors, with the ability to drive specification and grow targeted accounts.
• Strong communication, negotiation and presentation capabilities.
• Highly organised, with the ability to prioritise independently and manage a varied workload.
• Commercially aware, confident assessing demand and cost implications.
• Comfortable demonstrating equipment and discussing technical requirements.
• Proficient in Microsoft Office and experienced with CRM systems.
• Willing to travel extensively across the UK, including 2-3 nights away per week.
• Full, clean UK driving licence.

ACS are recruiting for a National Account Manager. If you feel that you have the skills and experience required in this advertisement to be a National Account Manager submit your CV including an outline of your experience as a National Account Manager. It is always a good idea to include a covering letter outlining your experience as a National Account Manager with your application as this will enhance your chances of selection and improve your prospects of landing the National Account Manager role you desire.