Demand Manager

SAP; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global software leader is seeking a Demand Manager in London to enhance operational demand management across UK&I areas. Responsibilities include driving strategy execution, managing pipeline health, and coaching stakeholders on best practices. The ideal candidate will have over 10 years of experience, strong analytical skills, and the ability to manage cross-functional projects. This role offers a hybrid working model, emphasizing health and well-being.

Benefits

Flexible working models

Well-being programs

Inclusive workplace culture

Qualifications

• Approximately 10+ years of professional business experience in enterprise software sales.
• 3+ years of SAP experience desirable, with Cloud experience in a B2B environment advantageous.
• Proven leadership in driving results within virtual teams.

Responsibilities

• Deliver operational demand management for assigned UK&I focus areas.
• Orchestrate the Demand Management Framework end-to-end.
• Own pipeline health for your focus areas.
• Coach and guide business stakeholders on demand processes.

Skills

Data-driven decision-making

Cross-functional stakeholder management

Program and project management

Exceptional communication skills

Analytical capabilities

Demand Generation expertise

Commercial and product acumen

Operational efficiency

Education

Bachelor's degree (or equivalent)

MBA/Master’s degree preferred

Tools

BI tools

Excel

SAC

DMD

Pipeline Analyzer

Outreach

Job description

Demand Manager (UK&I)

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

Key Responsibilities

• Deliver operational demand management for assigned UK&I focus areas, supporting the Head of Demand Management in strategy execution, governance, and stakeholder engagement.
• Orchestrate the Demand Management Framework (DMF) end‑to‑end—Discover, Plan, Execute, and Steer—for your focus areas. Coordinate cross‑functional stakeholders to align expectations and timelines, enforce accountability, and ensure delivery against agreed milestones.
• Serve as the single point of contact for Demand Generation best practices within your domain. Consolidate the One DG Action Plan, align Target Account Lists and Demand Programs/Sales Plays, and drive execution across Sources of Demand (SoDs—Marketing, Digital Hub, Partners, Sales, Services, and Customer Engagement).
• Own pipeline health for your focus areas—creation, progression, and conversion—ensuring sellers can achieve bookings targets. Maintain and update demand reporting and dashboards to provide accurate, timely insights that support prioritization and decision‑making.
• Identify opportunities to enhance pipeline attainment and process efficiency; design and support implementation of practical solutions, tooling improvements, and standard operating procedures.
• Coach and guide business stakeholders on demand processes and best practices; drive adoption and contribute to continuous improvement initiatives to elevate demand management maturity across UK&I.

Measurable Outcomes You’ll Own

• Increased effectiveness and impact of Demand Management across assigned UK&I areas.
• Pipeline accountability, including tracking creation, shape, progression, and conversion; identifying gaps and triggering mitigations; discontinuing underperforming DG activities and reallocating resources as needed.

Core Skills & Experience

• Data‑driven decision‑making, advanced analytical capabilities, cross‑functional stakeholder management, program and project management, exceptional communication and presentation skills.
• Strong program and project management—highly organized with proven ability to plan and execute complex, cross‑functional demand programs within a matrix environment.
• Analytical and data‑driven approach—skilled in leveraging KPIs and advanced analytics using BI tools, Excel, and familiarity with SAC, DMD, Pipeline Analyzer, and Outreach.
• Stakeholder management and communication—adept at building relationships and presenting to diverse audiences across Sales, Marketing, Partners, Sales Operations, and Customer Success Management in international, multicultural settings. Experienced in executive‑level reporting and communication with strong executive presence and presentation skills.
• Demand Generation and segmentation expertise—proficient in sales planning, digital and outbound tactics, and partner co‑demand initiatives. Demonstrates thought leadership in identifying focus areas and generating pipeline strategies.
• Commercial and product acumen—extensive experience in the UK/Ireland market combined with comprehensive SAP product portfolio knowledge and strategic insight.
• Operational efficiency—skilled in leveraging internal and external productivity tools, including AI, to maximize efficiency.
• Bachelor’s degree (or equivalent); MBA/Master’s degree preferred.
• Approximately 10+ years of professional business experience, ideally in enterprise software sales, sales enablement (e.g., Center of Excellence, Industry Value Engineering, Sales Operations, Pre‑sales, Marketing).
• 3+ years of SAP experience desirable; Cloud experience in a B2B environment advantageous.
• Proven leadership in driving results within virtual teams; fluent in English.

Reporting & Location

• Reporting: Directly accountable to the Chief Business Officer (CBO), with day‑to‑day supervision and operational management provided by the UKI Head of Demand Management.
• Working location: London (Clockhouse Place) with hybrid working; regional travel as required (expected 20%).

About SAP & Inclusion

SAP innovations help more than forty‑hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management.

We win with inclusion. SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We ultimately believe in unleashing all talent and creating a better world.

**Equal Employment Opportunity** – SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you need accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail to Careerssap.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates may be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Requisition ID: 444494 | Work Area: Sales | Expected Travel: 0–10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI‑Hybrid