Marketing Strategy Lead

Better placed recruitment; Manchester; Hybrid; GBP 60,000; Full time

Job summary

A leading recruitment firm is looking for a Marketing Strategy Lead to work in Warrington. This strategic role involves developing multi-channel marketing strategies to drive commercial growth and leading a team of specialists. The ideal candidate will have exceptional analytical skills, excellent communication abilities, and experience navigating complex data sets. The position offers a hybrid working model with competitive salary.

Qualifications

• Experience in Marketing Strategy and Planning role, working cross-channel.
• Strong Excel and data visualisation skills.
• Confidence with segmentation analysis and performance reporting.

Responsibilities

• Spearhead the Marketing Strategy plan, multi-channel.
• Oversee the business's commercial performance.
• Monitor market dynamics and competitor activity.
• Track and report on performance using dashboards.
• Lead and mentor the marketing team.

Skills

Analytical abilities

Excel skills

Data visualisation

Communication

Team collaboration

Job description

Overview

Marketing Strategy Lead — Multi-site Retail

Warrington: Hybrid 3 days in the office, 2 WFH

Salary: £60,000

• Our client is a £150+ million turnover, multi-site retail business. Private equity backed.
• This is a new Senior Marketing role, reporting to the Marketing Director.
• We’re looking for a strategic, data-driven, strategy and planning manager to lead in their next phase of growth.

Key Responsibilities

• Spearhead the Marketing Strategy plan, multi-channel. Supporting the business focus on driving commercial growth and footfall.

• Oversee the business's commercial performance, making impactful suggestions for future change and data-led actions.

• Monitor market dynamics, customer behaviour, and competitor activity to uncover new avenues for growth, feeding back into the Marketing strategy.

• Track and report on performance, use of dashboards, cohort analysis, and conversion tracking (supported by the in-house Data/Analytics team), providing regular insights and recommendations to stakeholders/board.

• Marketing team of 10, excellent channel specialist. You will work cross-channel to support the Marketing Strategy, and lead and mentor these teams.

What I’m looking for

• Experienced in a dedicated Marketing Strategy and Planning role, working cross-channel.

• Exceptional analytical abilities, strong Excel and data visualisation skills, ideally capable of navigating complex data sets, building processes from the ground up, and converting insights into clear actions.

• Confidence with segmentation analysis, conversion funnel tracking, and performance reporting.

• Excellent communicator with the ability to build trust and influence stakeholders across a variety of levels and departments.

• Results-driven, collaborative team player who thrives in a fast-paced, evolving environment.