Marketing Segmentation Analyst

Informa Tech; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global information services company in Greater London is seeking a Segmentation Specialist to enhance email marketing campaigns through data analysis and segmentation strategies. The ideal candidate will have over 2 years of experience in segmentation, with strong skills in Eloqua and Excel. This role involves creating targeted segments, managing queries, and collaborating with marketing teams to optimize campaign performance. Competitive benefits and flexible work arrangements are offered.

Benefits

25 days annual leave, rising to 27 days

Flexible personal benefits

Career development opportunities

ShareMatch scheme

Strong wellbeing support

Qualifications

• Minimum of 2 years of experience in segmentation or database operations.
• Proficiency in creating and managing segment queries.
• Strong attention to detail and organizational skills.

Responsibilities

• Create targeted email segments using Eloqua and Treasure Data tools.
• Develop and manage segmentation queries to refine targeting strategies.
• Analyze segmentation data to inform campaign strategies.

Skills

Email Segmentation

Data Analysis

Database Queries

Lead Scoring

Collaboration

Tools

Eloqua

Treasure Data

Excel

Job description

Job Description

This role is based in our 240 Blackfriars Road office.

Informa Connect Tech Events is seeking a talented Segmentation Specialist to join our Automation & Segmentation team. This role is pivotal in supporting segmentation requests for marketing campaigns, collaborating with various teams to drive effective strategies. By leveraging data and segmentation tools, the Segmentation Specialist will optimize email marketing efforts and ensure data quality to enhance campaign performance.

What you'll do :

• Email Segmentation : Create targeted email segments using Eloqua and Treasure Data tools.
• Database Queries : Develop and manage segmentation queries to refine targeting strategies.
• Data Quality : Conduct audits to ensure data accuracy, normalization, and cleanliness.
• Campaign Analysis : Analyze segmentation data to inform campaign strategies, including source attribution and audience propensities.
• Lead Scoring : Support the development of lead scoring models to improve targeting precision.
• Collaboration : Work closely with marketing and brand teams to define target audiences and deliver personalized content.
• Reporting : Provide database reports to support pre-sell planning and sales pitches.
• Policy Compliance : Ensure adherence to data collection, usage, and retention policies.
• Knowledge Sharing : Participate in cross-functional training sessions to promote alignment and best practices.

Qualifications

What you'll bring :

• Minimum of 2 years of experience in segmentation or database operations.
• Proficiency in creating and managing segment queries.
• Advanced Excel skills for data analysis and reporting.
• Strong attention to detail and organizational skills to manage multiple tasks effectively.
• Basic understanding of target audiences and personas to inform segmentation strategies.
• Foundational knowledge of Eloqua for email marketing and automation.
• Excellent collaboration and communication skills to work across departments.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact : take up to four days per year to volunteer, with charity match funding available too
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out : 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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