Marketing & Racing Executive

The Jockey Club; Carlisle; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading sports and entertainment organization is seeking a Marketing & Racing Executive at Carlisle Racecourse. The successful candidate will develop and implement marketing strategies to achieve budgeted volume and revenue, manage the ticketing platform, and enhance customer experiences. This role requires effective communication and digital marketing skills along with a passion for engaging with stakeholders. The position offers various benefits, including free event attendance and a comprehensive pension scheme.

Benefits

Free race day tickets for staff and friends

Generous employer pension contribution

Healthcare cash back plan

25 days annual leave

Access to training resources

Eyecare vouchers and various discounts

Qualifications

• Previous experience in a marketing or customer-facing role.
• Understanding of the marketing mix including proposition and media planning.
• Up to date with current marketing techniques and industry news.

Responsibilities

• Drive volume and revenue through marketing strategies.
• Manage the online ticketing system for events.
• Produce multi-platform social media content.

Skills

Effective communication

Digital marketing execution

Stakeholder influence

Social Media content knowledge

Job description

Job title: Marketing & Racing Executive

Based at: Carlisle Racecourse

Contract type: Permanent

Hours: 37.5 hours per week

About the role

We have a fantastic opportunity for a Marketing & Racing Executive to join our team at Carlisle Racecourse to achieve budgeted volume and revenue through the development and execution of local racecourse and fixture marketing plans, the ownership of the ticketing platform and the customer experience for racegoers and industry stakeholders.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Marketing & Racing Executive will

• Drive volume and revenue and own the development of local racecourse and fixture specific marketing strategies and plans covering all commercial lines, admissions, and Conference & Events.
• Own the development of fixture specific marketing spend plans, adopting small course themes and innovation to optimise ROI.
• With guidance from the Digital marketing team ensure that the local website and app platforms stay fresh by updating content and customer journeys.
• In partnership with the national CRM, drive and develop local E Comms.
• Produce and post multi-platform social media content for use on local channels.
• Execute local communications in line with the wider small course teams.
• Manage customer enquiries and oversee the annual badge holder, owners and trainers experience including packages and collateral.
• Partner with the Groups Sales Manager to proactively source new groups locally.
• Partner with the Operations Manager to book and coordinate entertainment/theming with supplier’s from set up to breakdown.
• In partnership with the national contact centre manage the online Ticketing system to ensure all experiences are live and updated.
• Assist with the preparation and delivery of both racing and non-racing events.
• Work all racedays throughout the year with responsibilities including customer liaison, marketing initiatives and social media content.

About you

• Understand all key areas of the marketing mix including proposition, development, media planning and digital marketing execution.
• Previous experience in a marketing or customer facing role.
• Effective communicator capable of building relationships and influencing a wide range of stakeholders.
• Up to date with current marketing techniques and industry news and an interest in Social Media content.

What we offer in return

• All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
• An award-winning pension scheme provider with a generous employer contribution
• A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
• 25 days annual leave
• Access to a suite of Learning & Development training resources from renowned providers
• A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 4th December but we reserve the right to bring this forward if we have a high volume of applications.

This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.