Marketing Performance Senior Analyst

The Economist Group; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading global media organization is seeking a Marketing Performance Analyst to support the marketing team by providing analytical insights and performance measurement. The role involves monitoring media performance, analyzing marketing effectiveness, and making strategic recommendations based on econometric outputs. Strong quantitative skills, proficiency with tools like Python and SQL, as well as experience in marketing analytics are essential. Additional benefits include a competitive pension plan, private health insurance, and access to The Economist's content.

Benefits

Private health insurance

Pension plan

Wellbeing resources

Work From Anywhere program

Generous annual leave

Qualifications

• Experience in marketing analytics, performance analysis or econometrics.
• Strong quantitative background with skills in maths and statistics.
• Ability to communicate complex analytical concepts clearly.

Responsibilities

• Monitor daily and weekly media performance.
• Analyze full-funnel media for actionable insights.
• Conduct deep dives into channel behavior for growth opportunities.

Skills

Marketing analytics

Quantitative analysis

Data interpretation

Performance measurement

Communication skills

Tools

Python

R

SQL

Excel

Job description

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

Marketing Performance Analyst supports the marketing team with analytical insights, performance measurement, and econometric optimisation, focusing both on short-term performance and long-term brand equity growth. The role combines day-to-day analysis of media activity with the use of marketing mix model (MMM) outputs to inform budget allocation and long-term planning, particularly across brand and awareness media.

The analyst monitors media and full-funnel performance, assesses how different channels contribute to the marketing pipeline, and identifies issues or opportunities through data. The analyst will help interpret MMM/econometric outputs, and run scenarios based on those outputs, and translating the results into clear strategic recommendations for marketing investment.

This position suits someone with strong quantitative skills and experience in marketing analytics, particularly within an econometrics or MMM-focused environment.

Key Responsibilities

• Monitor daily and weekly performance across core media channels
• Analyse full-funnel media, identifying performance drivers and underperformance issues, and provide stakeholders with actionable insights
• Analyse brand and upper-funnel media performance, understanding their impact on brand metrics as well as short-term business value
• Support channel managers with optimisation recommendations grounded in data and insight
• Conduct deep dives into channel and funnel behaviour to uncover opportunities for efficiency and sustainable long-term growth
• Interpret and translate MMM/econometrics outputs into strategic recommendations for budget allocation and channel investment
• Run scenarios and optimisation exercises, supporting planning and forecasting cycles
• Work with internal teams (marketing, finance, data) and external partners to ensure model outputs are understood, trusted, and effectively used in decision-making

Required Experience

• Experience in marketing analytics, performance analysis, econometrics, data science, or a related field
• Experience either building MMM models or strong familiarity with interpreting model outputs
• Strong quantitative background with excellent skills in maths and statistics
• Proficiency with analytical tools such as Python, R, SQL, Excel or equivalent
• Good understanding of the role of various marketing channels in the marketing funnel, with specific experience in measuring the impact of Brand and Awareness media on long-term brand equity and business outcomes
• Ability to communicate complex analytical concepts simply and clearly to non-technical audiences

Preferred, but not required

• Experience with attribution tools
• Experience with incrementality testing

#LI-Hybrid

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.